This is the speech that I gave at SXSWedu on 03-11-2015.

2. If I Knew
Then What
I Know Now
Guy Kawasaki
Chief Evangelist, Canva

3. Or, Skills That I
Think Students
Should Learn

4. Or, What I Wish
My Kids Would
Believe When I Tell
Them Stuff

5. 1. How to continue to learn

7. 2. How to separate correlation and
causation

8. Credit: Cult of Mac

9. 3. How to pitch

10. 10 slides

11. 20 minutes

12. 30 point font

13. 4. How to write software

14. Credit: CIMGF.com

15. 5. How to be brief

16. Hi Guy
Are you covering news related to the President’s TechHire announcement this morning about opportunities to get a larger and more diverse
group of Americans the skills they need to access in-demand technology jobs?
We'd love to connect you with Carolyn Berkowitz, President, Capital One Foundation, or some of Capital One Future Edge partners from General
Assembly, Grovo, or Burning Glass Technologies to talk about exactly what skills are in demand among the nation’s middle-skill jobs and about
how they’re looking to help more Americans develop these skills through the Future Edge initiative and how Capital One is supporting the
TechHire initiative.
•
We could also connect you with individuals from NYC, San Francisco and Washington DC, who are looking to transform their tech skills to pursue
greater economic opportunities. These individuals are all participating in a program through Capital One and General Assembly that aims to
facilitate a more diverse community of talent in the tech industry by providing fellowships to low-to-moderate income individuals seeking
advanced digital skills. They have unique stories to share, including a Latina single mother returning to the workforce after spending 8 years out of
the workforce raising her two daughters and a young man in Washington DC currently working in a restaurant chain making $11,000 -- while at
different points in their lives, both individuals are working to beef up their tech skills to expand their economic opportunities and pursue their
passion.
apital One and Burning Glass Technologies also just released a report providing an in-depth look at the digital skills required in today’s middle-skill
jobs, which are jobs that don’t typically require a Bachelor’s degree and that pay above the national living wage. Middle-skill jobs currently
comprise 39 percent of total employment in the U.S.
Among the study’s key findings:
Nearly 8 in 10 middle-skill jobs in today’s workforce require digital skills – representing 32 percent of all labor market demand in the nation.
Digitally intensive middle-skill jobs have grown more than twice as fast as other middle-skill jobs in the past decade.
Digitally intensive middle-skill occupations pay wages, on average, 18 percent higher than middle-skill jobs without a digital component.
Carol Berkowitz or any of our Future Edge partners would be happy to connect with you to discuss why this issue is so important and to provide
more context on the skills in need and resources to help more Americans develop those skills.
About TechHire:
About Tech Hire: America has about 5 million open jobs today, more than at any point since 2001. Over half a million of those job openings are in
fields like software development, network administration, and cybersecurity, many of which did not even exist just a decade ago. Helping more
Americans train and connect to these jobs is a key element of the President’s middle-class economics agenda. As part of that agenda, TechHire is
a bold public-private initiative to empower Americans with the skills they need, through universities and community colleges but also
nontraditional approaches like “coding boot camps,” and high-quality online courses that can rapidly train workers for a well-paying job often in
just a few months. Many of these programs do not require a four-year degree. To kick off TechHire, 20 regions with open technology jobs, and
more than 300 employers, are announcing plans to work together to create more tech training opportunities. The President is challenging more
to follow in their lead.
TechHire Goals: TechHire’s focus is to expand opportunities for more Americans to train and be hired into jobs requiring 21st Century digital
skills. There are three pillars of focus for the TechHire initiative:
Expand slots, upgrade quality, and/or diversify participants in accelerated training pipeline for IT jobs that local employers demand and will hire.
Support a locally selected or created intermediary/clearinghouse in screening and matching job seekers to appropriate job opportunities and to
provide financing for low-income participants in accelerated training
Expand hiring and internships for IT jobs (e.g., coding, web development, cybersecurity) from non-traditional training sources based on
demonstrated competencies rather than pedigree and standard HR ‘markers’
How Capital One Will Support TechHire:
As part of Capital One’s Future Edge initiative, through which we will focus $150 million over 5 years to help more Americans succeed in a digital
economy, Capital One will support TechHire.
One way Capital One will support TechHire is to help develop best practices to connect job seekers with job opportunities, in collaboration with
Opportunity@Work and other partners.
We’re also working at the local level to support TechHire.In Delaware, Capital One has served as a leader in the TechHire Delaware initiative, a
coalition being convened by Governor’s Jack Markell. Capital One is investing in TechHire DE to provide job skills training for technology roles and
is committed to hiring program graduates.
If asked … Capital One has also committed to a hiring approach based on demonstrated competencies in coding or programming in partnership
with HackerRankX and other similar organizations.
Please let us know if you’re interested in us coordinating an interview.

17. 6. How to use graphics

21. 7. How to make a video

23. 8. How to “work” social media

25. 9. How to reciprocate in advance

27. 10. How to suck it up

29. Guy@Canva.com