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Guy Kawasaki
EL ARTE DE LA INNOVACION
MEANING
MAKE1.
(CREA SIGNIFICADO)
TO THE NEXT
JUMP
CURVE
2.
(SALTA AL PROXIMO NIVEL)
1.0
HARVEST
ICE
FACTORY
2.0
ICE
FRIDGE
3.0
ICE
3.
IT GREAT
MAKE
(HAZLO GENIAL)
BE CRAPPY
DON’T
WORRY
4.
(NO LE TEMAS AL
FRACASO)
100 FLOWERS
LET
BLOSSOM
5.
(DEJA FLORECER)
6.
PEOPLE
POLARIZE
(POLARIZA A LA GENTE)
7.
BABY, CHURN
CHURN
(SIGUE MEJORANDO)
THYSELF
NICHE8.
(CREA TU SEGMENTO UNICO)
Value
Unique
Value
Unique
Value
Unique
Value
Unique
Value
Unique
9.
FOLLOW
RULE
10 20 30
(SIGUE LA REGLA
DEL “10-20-30”)
10 slides
20 min
30 point font
This is 20 points
This is 14 points
This is 12 points
THE BOZOS GRIND
DON’T LET
YOU DOWN
10.
(NO LES HAGAS
CASO A LOS SABIONDOS)

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