This is the draft sent to Ana as the framework of the presentation.

1. Enchantment The Art of Changing Hearts, Minds, and Actions

2. 1. Achieve Likeability

3. Zygomaticmajor muscle—”Pan Am” smile

4. Orbicularis oculi muscle—Duchenne smile

5. Dress for a tie

6. Under-dressing: “I don’t respect you”

7. Over-dressing: “I’m better than you”

8. Equal-dressing: “We’re peers”

9. Shake it PH = √ (e2 + ve2)(d2) + (cg + dr)2 + π{(4<s>2)(4<p>2)}2 + (vi + t + te)2 + {(4<c>2 )(4<du>2)}2 Make eye contact throughout Utter an appropriate verbal greeting Flash the Duchenne smile Grip the person’s hand and give it a firm squeeze Take up a mid-point position between the two of you Make sure you hand is cool, dry, and moderately smooth hand Use a medium level of vigor Hold the handshake no longer than two to three seconds

10. Default to “yes”

11. 2. Achieve Trustworthiness

12. Trust others

13. Gain knowledge and competence

14. Be a mensch

15. 3. Get Ready

16. Do something DICEE Deep Intelligent Complete Empowering Elegant

17. Make it short, sweet, and swallowable

18. Conduct a premortem

19. 4. Launch

20. Tell a story

21. Plant many seeds

22. Illustrate salient points Miles/gallon versus yearly cost Degrees versus heating costs Gigabytes versus number of songs (Build okay)

23. 5. Overcome

24. Provide social proof

25. Find a bright spot

26. Enchant all the influencers

27. 6. Endure

28. Don’t use money

29. Invoke reciprocation

30. Build an ecosystem (Use icons to represent various components)

31. 7. Use Technology

32. Engage fast, many, and often (3 icons, three clicks)

33. Provide value Information Insights Assistance (3 icons, 3 clicks)

34. Remove the speed bumps

35. 8. Twitter

36. Spruce up your avatar (show lousy one)

37. Spruce up your profile (show lousy one)

38. Provide links

39. Make it personal

40. 9. Presentations

41. Customize the introduction

42. Sell your dream iPhone isn’t $188 of parts plus AT&T subscription Picture of iPhone

43. 10 slides, 20 minutes, 30-point font

44. 10 Email

45. Get an introduction

46. Craft the subject line “Your book is great!”

47. 5 sentences: What you want What your cause is Who you are Why the recipient should help you What the next step is

48. Last slide but I don’t know what yet