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Chapter 2. Research Process


• Introduction
• Theoretical Framework
• Research Hypotheses


Chapter 3. Research Design

•   Introduction
•   Nature of and Classification of design
•   Developing an appropriate research design
•   Experimental Research Design
Understand the                Formulate the Business Query
      Situation
     thoroughly


                    Review concepts, theories         Define
   Formulate                                         Research
                    Review previous processes,
 Hypothesis(es)                                      Problem
                    research findings




    Value of           Design Research           Data Collection
    research
  information          Design Sampling



                      Interpretation,
Implementation                                      Data
                      Report,
                                                   Analysis
                      Recommendations
Formulating Research Problem
•   Existing Problem
•   Areas of Improvement
•   Conceptual Tightening
•   Empirically Testing
Preliminary Data Collection
• Review of concepts and theories
• Background Information about the
  Company-Contextual Information
• Structural Information
• Perceptions, Attitudes, and Behavioral
  Responses
Background Information about the
    Company-Contextual Information
•   Origin and History
•   Purpose and Ideology
•   Location –Local, National or Other
•   Resources
•   Interdependent Relationship with ENV
•   Financial Position
Structural Information
•   Roles, Positions and Number of Employees
•   Extent of Specialization
•   Communication Channels
•   Control Systems
•   Coordination and Span of Control
•   Reward Systems
•   Workflow Systems
Perceptions, Attitudes, and
        Behavioral Responses
• Perception : Work Environment and
  Organizational Climate
• Attitudinal Factors: Work Nature,
  Interdependency, Superiors, Participation,
  Client System, Co-workers, Rewards,
  Opportunities, Family Responsibilities etc
• Behavioral Responses: Performance and
  Industriousness
Literature Survey
Documentation of Comprehensive Review
of Published and Unpublished work from
Secondary Sources (Books, Journals,
Newspapers, Magazines, Conference
Proceedings, Doctoral Dissertations,
Reports and Other Publications) of Data in
the Areas Specific Interest to the
Researcher.
Reasons of Literature Review
• Find out an Important Variable in Past
  found repeatedly to have an Impact on the
  Problem ( or not stated considered to be
  obvious )
• Stop Redundancy of Work
• Developing Comprehensive Theoretical
  Framework to Develop Hypothesis
Writing Literature Review
• American Psychological
  Association(2001)
• Chicago Manual Style
• Turbanian Style
• Book by single author
Leshin, C.B. (1997). Management on the
  world wide web. Englewood cliffs, NJ:
  Prentice-Hall.
Book By more than one editor
Leshin, C.B., Wiley, B.J., & Sankar,S. (1997).
  Management on the world wide web.
  Englewood cliffs, NJ: Prentice-Hall.
Doctoral Dissertation

Kiren, R.S.(1997). Medical advances aand
 quality of life. Unpublished doctoral
 dissertation, Ohaha State University

Newspaper Article
The new GM pact. (1998, July 28). Concord
 Tribune. p.1.
APA Format for edited book
       Citations
•   Internet Article In An Internet-Only Journal:
•   Wiltshire, R. D. (2006, May 5). Changing thinking patterns
       to reduce depression. Psychology For the Future, 3, Article
       0012. Retrieved March 15, 2007, from http://www.
       psychologyforthefuture.org/articles/art0012.html
•   Internet Article In An Internet-Only Newsletter:
•   Perez, A. R., Winters, S., Jackson D.B., et al. (2005, June).
       Using video to increase conversion rates. Marketing News
       Online (05-06). Retrieved October 15, 2006, from http://
       www.marketingonline.com/newsletters/Jun05.html
•   Internet Report Posted Online
•   Montreal Region Task Force On Crime, Interim Report
       Number Two. (2006, November). Statistics and trends in
        crime. Retrieved February 12, 2007, from http://
       montrealislandcrime.qc.ca
•   Document On Government or University Web site
•   Bank of Montreal,Business Coach Series, Developing Your
       Business Plan, Retrieved August 5, 2007,from Government
       of Canada, Canada Business Web site: http://
       bsa.canadabusiness.ca/gol/bsa/site.nsf/en/su07140.html#a3
•   Report From Private Organization - On Their Web Site
•   Rassmussen, Inc. (2005, October 28). Knowledge Process
       Outsourcing in Asia, Retrieved July 20, 2007 from http://
       www.rassmussen.com/papers/kpoindia.pdf
•
    Message Posted To A Newsgroup
•   Frentzen, W. (2006, December 15). The money is in the list
       [Msg 127]. Message posted to news://imf.internet.marketing
•
    Message Posted To A Web Log (Blog)
•   Gravely, S. (2007, June 12, 2007). Letter writing for small
       businesses. Message posted to The Write Place Web Log,
       archived at http://www.writinghelptools.com/blog/
Citation of Dissertation
• Wefald (2008) provides a summary of the current state of
  affairs on academic measures of job engagement. Much of
  this research has been done with study samples and the
  focus has been on establishing the psychometric
  characteristics of the measures including structure,
  reliability, and associations with other job attitudes.
  However, a very limited amount of work has looked at
  consequences of job engagement.sharma(2009) said tht
  ptproduct management……
• Refrenvces:
•   Shama,p/(2009). Prodyc..
•   Wefald, A. J. (2008). An examination of job engagement,
    transformational leadership, and related psychological constructs.
    Unpublished doctoral dissertation, Kansas State University,
    Manhattan, KS.
Citation from a Book
• Role efficacy is a developmental proactive
  approach contrary to the “Role stress”
  approaches (Pestonjee, 1992).
• Pestonjee, D .M. (1992) Stress and Coping:
  The Indian Experience, Sage Publications,
  New Delhi, India.
• All other institutes took them or some other foreign
  institutes as a model. R&D wings did hardly think and act
  on distressing issue as peer group through their training
  centers too. The success of technological implication
  leading to skill development front of professional
  education centers to come up with industry-ready people to
  drive the competitiveness. Panda(2008)
• Panda, B.P. (2008). Technology in Indian Business
  Education-a skill drive for competitiveness. Proceedings of
  International Conference on Business Education in Global
  Economy, Adventage Education foundation, Udaipur,
  India
How its done?
• Introduce the subject of study
• Identify the research question
• Build on the previous research to offer the
  basis to get to next steps of theoretical
  framework and hypotheses development
Exercises on Literature Review
Problem Definition
• Define a problem as any situation where a
  gap exists between the actual and desired
  the ideal states
• A clear, precise, succinct statement of the
  question or issue to be investigated with
  goal of finding answer or solution
Steps in P.D.
• Analyzing the Gap
• Identifying Symptoms with Real Problems
• Identifying Antecedent, Real Problem and
  Consequences


                 PROBLEM
ANTECEDENT                    CONSEQUENCES
Manager is facing a problem of low
productivity in the company. He
Implements Piece Rate System but it fails to
bring any change.
Example: Manager is facing a problem of low
    productivity in the company. He Implements Piece
       Rate System but it fails to bring any change.
                         WHY????
• Antecedent : No Appreciation at Work
• Problem: Low Morale and Motivation
• Symptoms: Absenteeism or Sabotage
• Consequences : Low Productivity
• Problem Statement:
To Study the Impact of Low Morale and Motivation
  on the Productivity of the Company.
Article
While Chryler’s minivans, pickups, and sport
   utility vehicles take a big share of the truck
   market, its cars trail behind those of GM, Ford,
   Honda, and Toyota. Quality problems include,
   among other things, water leaks and defective
   parts.
1. Define broad problem area?
2. Define problem?
3. Explain how would you proceed further?
Employee loyalty
Companies benefit through employee loyalty. Crude
  downsizing in the organizations during the recession
  crushed the loyalty of millions. The economic benefits
  over loyalty, embrace lower recruitment and training
  costs, higher productivity of workers, customer
  satisfaction, and the boost to morale of fresh recruits. In
  order that these benefits are not lost, some companies
  while downsizing try various gimmicks. Flex leave, for
  instance, is one. This helps employee receive 20% of
  their salary, plus employee provided benefits, while they
  take 6 to 12 months sabbatical, with a call option on
  their services. Others try alternatives like hand holding,
  more communication and the like.
Accounting gets radical
• The GAAP(Generally Accepted Accounting Principles)
  do an unacceptable job of accounting for the principle
  activities of the information age companies. Today
  investors are in dark because accounting is irrelevant.
  The basic purpose of accounting is to produce useful
  information to help investors make rational investment,
  credit, and similar decisions, but today’s most important
  assets and activities-intellectual capital and work
  knowledge-are totally ignored.
• Professor Robert A. Howell wants to reform the
  accounting system with a goal of making measurement
  of how company produce cash and create value.
Problem
Management Problem          Research Problem
• Ask what decision maker   • What information is needed
  needs to do                 and how to be obtained
• Action oriented           • Information oriented
• Focuses on symptoms       • Focuses on underlying
                              causes
Example
Management Problem          Research Problem
• Should a new product be   • To determine consumer
  introduced?                 preferences and purchase
                              intentions for the proposed
                              ne product
• Should the advertising    • To determine effectiveness
                              of current advertising
  campaign be changed?
                              campaign
                            • To determine the price
• Should the price of the
                              elasticity of demand and
  brand be increased?         impact on sales and profits
                              of various levels of price
                              changes
Do it Yourself
Research Problem                   State Management problem
• Evaluate the effectiveness
  of alternative TV Channels
• Assess current and proposed
  sales territories with respect
  to their sales potential and
  workload
• Determine the prices for
  each item in a product line
  so far as to maximize the
  total sales for the product
  line
Do it Yourself
State Research Problem           Management problem
Should the in-store promotion
  for an existing product line
  be increased?
Should the compensation be
  changed to motivate the
  sales force better
Exercise on Problem Definition
using APA format Literature Review
15 REFERNCES
1.   ROLE EFFICACY
2.   ENTERPRENEURSHIP-Rasik Mathur(1)
3.   PRODUCT DEVELOPMENT
4.   GLOBAL WARMING- Blessy(2)
5.   RURAL INDIA-Ajit (3)
6.   CORPORATE GOVERNANCE-Preeti(4)
7.   WORK LIFE BALANCE-Pooja Kukreja(5)
8.   Clean Energy initiative- Anchal(6)
9.   Urbanization- Omal(7)
Sampling Errors - difference between the true
                population value and its estimated sample value
 Error
                 Nonsampling Errors



Nonresponse Errors               Response Errors

                                               Researcher Errors

                                               Interviewer Errors

                                               Respondent Errors


Nonsampling Errors
• arise during the course of all survey activities other than sampling
• present in both sample surveys and censuses
• difficult to assess
Non-response errors
• result of not having obtained sufficient answers to survey questions
• two types of non-response errors: complete and partial.

Complete non-response errors
• survey fails to measure some of the units in the selected sample.
• reasons - respondent is unavailable or temporarily absent,
             respondent is unable or refuses to participate in the survey
             a significant number of people do not respond to a survey

Partial non-response errors
• incomplete information obtained from the respondent
• reasons - some questions may be difficult to understand
            refusal to answer some questions
Response errors
result from data that have been requested, provided, received or recorded
incorrectly
• occur because of inefficiencies with the questionnaire, the interviewer,
the respondent or the survey process
Researcher Errors
1. Population definition error - the difference between the actual
   population relative to the issue/problem and the population as defined
   by the researcher
2. Sample design error – inappropriate sampling technique
3. Questionnaire design –
        structure error
        language error
        measurement / scale error
4. Data analysis error
5. Reporting error
6. Surrogate information error

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Problem formulation

  • 1. Chapter 2. Research Process • Introduction • Theoretical Framework • Research Hypotheses Chapter 3. Research Design • Introduction • Nature of and Classification of design • Developing an appropriate research design • Experimental Research Design
  • 2. Understand the Formulate the Business Query Situation thoroughly Review concepts, theories Define Formulate Research Review previous processes, Hypothesis(es) Problem research findings Value of Design Research Data Collection research information Design Sampling Interpretation, Implementation Data Report, Analysis Recommendations
  • 3. Formulating Research Problem • Existing Problem • Areas of Improvement • Conceptual Tightening • Empirically Testing
  • 4. Preliminary Data Collection • Review of concepts and theories • Background Information about the Company-Contextual Information • Structural Information • Perceptions, Attitudes, and Behavioral Responses
  • 5. Background Information about the Company-Contextual Information • Origin and History • Purpose and Ideology • Location –Local, National or Other • Resources • Interdependent Relationship with ENV • Financial Position
  • 6. Structural Information • Roles, Positions and Number of Employees • Extent of Specialization • Communication Channels • Control Systems • Coordination and Span of Control • Reward Systems • Workflow Systems
  • 7. Perceptions, Attitudes, and Behavioral Responses • Perception : Work Environment and Organizational Climate • Attitudinal Factors: Work Nature, Interdependency, Superiors, Participation, Client System, Co-workers, Rewards, Opportunities, Family Responsibilities etc • Behavioral Responses: Performance and Industriousness
  • 8. Literature Survey Documentation of Comprehensive Review of Published and Unpublished work from Secondary Sources (Books, Journals, Newspapers, Magazines, Conference Proceedings, Doctoral Dissertations, Reports and Other Publications) of Data in the Areas Specific Interest to the Researcher.
  • 9. Reasons of Literature Review • Find out an Important Variable in Past found repeatedly to have an Impact on the Problem ( or not stated considered to be obvious ) • Stop Redundancy of Work • Developing Comprehensive Theoretical Framework to Develop Hypothesis
  • 10. Writing Literature Review • American Psychological Association(2001) • Chicago Manual Style • Turbanian Style
  • 11. • Book by single author Leshin, C.B. (1997). Management on the world wide web. Englewood cliffs, NJ: Prentice-Hall. Book By more than one editor Leshin, C.B., Wiley, B.J., & Sankar,S. (1997). Management on the world wide web. Englewood cliffs, NJ: Prentice-Hall.
  • 12.
  • 13. Doctoral Dissertation Kiren, R.S.(1997). Medical advances aand quality of life. Unpublished doctoral dissertation, Ohaha State University Newspaper Article The new GM pact. (1998, July 28). Concord Tribune. p.1.
  • 14. APA Format for edited book Citations
  • 15.
  • 16. Internet Article In An Internet-Only Journal: • Wiltshire, R. D. (2006, May 5). Changing thinking patterns to reduce depression. Psychology For the Future, 3, Article 0012. Retrieved March 15, 2007, from http://www. psychologyforthefuture.org/articles/art0012.html • Internet Article In An Internet-Only Newsletter: • Perez, A. R., Winters, S., Jackson D.B., et al. (2005, June). Using video to increase conversion rates. Marketing News Online (05-06). Retrieved October 15, 2006, from http:// www.marketingonline.com/newsletters/Jun05.html • Internet Report Posted Online • Montreal Region Task Force On Crime, Interim Report Number Two. (2006, November). Statistics and trends in crime. Retrieved February 12, 2007, from http:// montrealislandcrime.qc.ca • Document On Government or University Web site • Bank of Montreal,Business Coach Series, Developing Your Business Plan, Retrieved August 5, 2007,from Government of Canada, Canada Business Web site: http:// bsa.canadabusiness.ca/gol/bsa/site.nsf/en/su07140.html#a3
  • 17. Report From Private Organization - On Their Web Site • Rassmussen, Inc. (2005, October 28). Knowledge Process Outsourcing in Asia, Retrieved July 20, 2007 from http:// www.rassmussen.com/papers/kpoindia.pdf • Message Posted To A Newsgroup • Frentzen, W. (2006, December 15). The money is in the list [Msg 127]. Message posted to news://imf.internet.marketing • Message Posted To A Web Log (Blog) • Gravely, S. (2007, June 12, 2007). Letter writing for small businesses. Message posted to The Write Place Web Log, archived at http://www.writinghelptools.com/blog/
  • 18. Citation of Dissertation • Wefald (2008) provides a summary of the current state of affairs on academic measures of job engagement. Much of this research has been done with study samples and the focus has been on establishing the psychometric characteristics of the measures including structure, reliability, and associations with other job attitudes. However, a very limited amount of work has looked at consequences of job engagement.sharma(2009) said tht ptproduct management…… • Refrenvces: • Shama,p/(2009). Prodyc.. • Wefald, A. J. (2008). An examination of job engagement, transformational leadership, and related psychological constructs. Unpublished doctoral dissertation, Kansas State University, Manhattan, KS.
  • 19. Citation from a Book • Role efficacy is a developmental proactive approach contrary to the “Role stress” approaches (Pestonjee, 1992). • Pestonjee, D .M. (1992) Stress and Coping: The Indian Experience, Sage Publications, New Delhi, India.
  • 20. • All other institutes took them or some other foreign institutes as a model. R&D wings did hardly think and act on distressing issue as peer group through their training centers too. The success of technological implication leading to skill development front of professional education centers to come up with industry-ready people to drive the competitiveness. Panda(2008) • Panda, B.P. (2008). Technology in Indian Business Education-a skill drive for competitiveness. Proceedings of International Conference on Business Education in Global Economy, Adventage Education foundation, Udaipur, India
  • 21. How its done? • Introduce the subject of study • Identify the research question • Build on the previous research to offer the basis to get to next steps of theoretical framework and hypotheses development
  • 23. Problem Definition • Define a problem as any situation where a gap exists between the actual and desired the ideal states • A clear, precise, succinct statement of the question or issue to be investigated with goal of finding answer or solution
  • 24. Steps in P.D. • Analyzing the Gap • Identifying Symptoms with Real Problems • Identifying Antecedent, Real Problem and Consequences PROBLEM ANTECEDENT CONSEQUENCES
  • 25. Manager is facing a problem of low productivity in the company. He Implements Piece Rate System but it fails to bring any change.
  • 26. Example: Manager is facing a problem of low productivity in the company. He Implements Piece Rate System but it fails to bring any change. WHY???? • Antecedent : No Appreciation at Work • Problem: Low Morale and Motivation • Symptoms: Absenteeism or Sabotage • Consequences : Low Productivity • Problem Statement: To Study the Impact of Low Morale and Motivation on the Productivity of the Company.
  • 27. Article While Chryler’s minivans, pickups, and sport utility vehicles take a big share of the truck market, its cars trail behind those of GM, Ford, Honda, and Toyota. Quality problems include, among other things, water leaks and defective parts. 1. Define broad problem area? 2. Define problem? 3. Explain how would you proceed further?
  • 28. Employee loyalty Companies benefit through employee loyalty. Crude downsizing in the organizations during the recession crushed the loyalty of millions. The economic benefits over loyalty, embrace lower recruitment and training costs, higher productivity of workers, customer satisfaction, and the boost to morale of fresh recruits. In order that these benefits are not lost, some companies while downsizing try various gimmicks. Flex leave, for instance, is one. This helps employee receive 20% of their salary, plus employee provided benefits, while they take 6 to 12 months sabbatical, with a call option on their services. Others try alternatives like hand holding, more communication and the like.
  • 29. Accounting gets radical • The GAAP(Generally Accepted Accounting Principles) do an unacceptable job of accounting for the principle activities of the information age companies. Today investors are in dark because accounting is irrelevant. The basic purpose of accounting is to produce useful information to help investors make rational investment, credit, and similar decisions, but today’s most important assets and activities-intellectual capital and work knowledge-are totally ignored. • Professor Robert A. Howell wants to reform the accounting system with a goal of making measurement of how company produce cash and create value.
  • 30. Problem Management Problem Research Problem • Ask what decision maker • What information is needed needs to do and how to be obtained • Action oriented • Information oriented • Focuses on symptoms • Focuses on underlying causes
  • 31. Example Management Problem Research Problem • Should a new product be • To determine consumer introduced? preferences and purchase intentions for the proposed ne product • Should the advertising • To determine effectiveness of current advertising campaign be changed? campaign • To determine the price • Should the price of the elasticity of demand and brand be increased? impact on sales and profits of various levels of price changes
  • 32. Do it Yourself Research Problem State Management problem • Evaluate the effectiveness of alternative TV Channels • Assess current and proposed sales territories with respect to their sales potential and workload • Determine the prices for each item in a product line so far as to maximize the total sales for the product line
  • 33. Do it Yourself State Research Problem Management problem Should the in-store promotion for an existing product line be increased? Should the compensation be changed to motivate the sales force better
  • 34. Exercise on Problem Definition using APA format Literature Review
  • 35. 15 REFERNCES 1. ROLE EFFICACY 2. ENTERPRENEURSHIP-Rasik Mathur(1) 3. PRODUCT DEVELOPMENT 4. GLOBAL WARMING- Blessy(2) 5. RURAL INDIA-Ajit (3) 6. CORPORATE GOVERNANCE-Preeti(4) 7. WORK LIFE BALANCE-Pooja Kukreja(5) 8. Clean Energy initiative- Anchal(6) 9. Urbanization- Omal(7)
  • 36. Sampling Errors - difference between the true population value and its estimated sample value Error Nonsampling Errors Nonresponse Errors Response Errors Researcher Errors Interviewer Errors Respondent Errors Nonsampling Errors • arise during the course of all survey activities other than sampling • present in both sample surveys and censuses • difficult to assess
  • 37. Non-response errors • result of not having obtained sufficient answers to survey questions • two types of non-response errors: complete and partial. Complete non-response errors • survey fails to measure some of the units in the selected sample. • reasons - respondent is unavailable or temporarily absent, respondent is unable or refuses to participate in the survey a significant number of people do not respond to a survey Partial non-response errors • incomplete information obtained from the respondent • reasons - some questions may be difficult to understand refusal to answer some questions
  • 38. Response errors result from data that have been requested, provided, received or recorded incorrectly • occur because of inefficiencies with the questionnaire, the interviewer, the respondent or the survey process Researcher Errors 1. Population definition error - the difference between the actual population relative to the issue/problem and the population as defined by the researcher 2. Sample design error – inappropriate sampling technique 3. Questionnaire design – structure error language error measurement / scale error 4. Data analysis error 5. Reporting error 6. Surrogate information error