7. Volume
and
Relevance
Total
number
of
responses
First
three-‐pages
Consistency
with
experAse
Blog
or
website
featured
Exudes
personal
brand
Consistent
with
objecAves
7
10. "Ellen is AMAZING at
everything she does.
She walks on Water!"
"We hired Jorge to be
an admin but we want
t o p r o m o t e h i m t o
CEO!"
"Yolanda is the best
project manager on the
team. She is on top of
every detail!"
ValidaAon
TesAmonials/RecommendaAons
10
12. ‣ Branded Bio/Revised
‣ Headshot/images
‣ Thought-leadership content
‣ Articles, Whitepapers, Book
‣ Blog posts/Comments
‣ Interviews
‣ Press releases
‣ Testimonials and recommendations
‣ Multi-media Content
Create
Content
13. ‣ Low Volume - digitally disguised, invisible
among competitors
‣ Low Relevance - career transition, no
growth, digital dirt, too personal
‣ Low Purity - common name/celebrity name
‣ Low Diversity - too much text, too little
multi-media
‣ Low Validation - little/no external
feedback
Review
Your
Diagnosis
39. Top
Ten
Must-‐Do!
1. Uncover
your
personal
brand
2. Design
your
PBID
3. Buy
your
domain
name
4. Brand
your
bio
5. Get
professional
headshots
6. Update
LinkedIN/Import
to
BranchOut
7. Get
a
personal
portal
8. Get
tesLmonials/recommendaLons
9. Create
a
YouTube
Channel
10. Get
a
videoBIO
39