Example of Simple Storytelling

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HAWKENtrepreneurs

Education Economy & Finance Technology

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CPG Manufacturers

Grocery Stores
Dieticians
Health Insurance Companies
Healthcare Providers

Revenue Projection
12

10

8

6
In millions

4

2

0
1 2 3 4 5

Year 1 Year 2 Year 3 Year 4 Year 5
Users 100000 200000 300000 400000 500000
Recs 76800000 153600000 230400000 304800000 384000000
Grocers 10 20 30 40 50
Brands 20 40 60 80 100

Fooducate GLDLX
Cost $4.99 Free
Features Separate Apps One App
Rewards None Rewards / Coupons for Proper
Food

Categories Only 2 Multiple: Medical, Allergies,
Religious

Recs Basic Coupons / GPS locator

UI Busy / Clunky / Simple / Beautiful / Fun
Boring

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