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Using technology to get people moving              Ann Brown
Kit in a Bag
Free2Move Incubation ModelA real-world, sustainable research laboratory         across a range of disciplines for  staff, ...
Central PhilosophyRegular physical activity benefits the health andwell being of individuals, their families and their    ...
Teaching & Industry Engagement  BCIS                                                  Management Students                 ...
Free2Move Events Community-based       FREE 2.5 to 5k walk/run event Wellness,     participation and sustainability as k...
Free2Move EventsOperating costs of events are minimized.     Communications and results are digital     Volunteer crew  ...
Free2Move Event Model Central Support Team   Free of bureaucracy; ease of contact   Website & results maintenance   Eq...
Event Delivery - Feasibility Study Software   & Technology – field testing R Site   evaluations R Community    Profiles...
Event Geek?      orVodafone Ninja?
What have we learned? Concept  is welcomed – adds pressure for great product Partnerships critical – organisations & peo...
A world of new opportunities Commodore      64 to Samsung Galaxy Sport for all to sport for all health programmes Our V...
Free2Move: Using technology to get people moving
Free2Move: Using technology to get people moving
Free2Move: Using technology to get people moving
Free2Move: Using technology to get people moving
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Free2Move: Using technology to get people moving

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Ann Brown
AUT University
(Wednesday, mHealth Workshop)

Published in: Health & Medicine
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Free2Move: Using technology to get people moving

  1. 1. Using technology to get people moving Ann Brown
  2. 2. Kit in a Bag
  3. 3. Free2Move Incubation ModelA real-world, sustainable research laboratory across a range of disciplines for staff, postgraduates, and undergraduates in which new event and business models andtechnological innovations can be incubated. FreeMove Concept
  4. 4. Central PhilosophyRegular physical activity benefits the health andwell being of individuals, their families and their communities.Engaging in barrier-free events may encourageinactive people to form regular exercise habits.
  5. 5. Teaching & Industry Engagement BCIS Management Students PA & Health & Health CommunicationsProgramme Design & Community & Health Society PromotionConstruction Evaluation RFID BSRDevelopment Health Industry Lifestyle Promotion Diseases Placement Students Web Food, NutritiDevelopment on & Legal Issues Community HealthR & D Project Event Leadership Management Financial Management
  6. 6. Free2Move Events Community-based FREE 2.5 to 5k walk/run event Wellness, participation and sustainability as key objectives Growth is organic. Where communities wish to instigate an event, the Free2Move organisation assists. No events are imposed on communities. Volunteer driven Financially supported by brand-fit sponsors for sustainable operational delivery
  7. 7. Free2Move EventsOperating costs of events are minimized.  Communications and results are digital  Volunteer crew  No race bibs & heavy equipment required  Partner/sponsor covers the cost of portable equipmentBarriers to participation minimised  Once-only registration  Free to all participants  Rewards based on participation, not winning  Locally accessible venues  Simple courses  Same day & time every week
  8. 8. Free2Move Event Model Central Support Team  Free of bureaucracy; ease of contact  Website & results maintenance  Equipment & Rewards management  Mentors Volunteers  Local leaders; trained & supported  Minimum tasks & responsibilities Low Cost Promotion  Communications and results are digital  Local newspaper articles – human interest stories  Posters in supermarkets, schools, libraries, churches  Community group engagement & word of mouth
  9. 9. Event Delivery - Feasibility Study Software & Technology – field testing R Site evaluations R Community Profiles R Forging Community Alliances & Partnerships R Creating Operational templates R Securing sponsors Creating volunteer pools Transitioning ownership Future expansion
  10. 10. Event Geek? orVodafone Ninja?
  11. 11. What have we learned? Concept is welcomed – adds pressure for great product Partnerships critical – organisations & people Participants like the simplicity Challenges of pre-registration Student enthusiasm vs maturity  Techno-geek and sports-geeks  Communications & sharing  Future ambassadors Comprehending demands for system & website development vs required event & research outputs
  12. 12. A world of new opportunities Commodore 64 to Samsung Galaxy Sport for all to sport for all health programmes Our Vision  Free community run/walks in every neighbourhood  Trail markers around Auckland & beyond  Buddies & Android application  Corporate lunchtime health walks  School lunchtime activities  Organised events using the technology – not just in the sport & recreation industry

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