4. Free2Move Incubation Model
A real-world, sustainable research laboratory
across a range of disciplines for
staff, postgraduates, and undergraduates in
which new event and business models and
technological innovations can be incubated.
FreeMove Concept
5. Central Philosophy
Regular physical activity benefits the health and
well being of individuals, their families and their
communities.
Engaging in barrier-free events may encourage
inactive people to form regular exercise habits.
6. Teaching & Industry Engagement
BCIS
Management
Students PA & Health
& Health
Communications
Programme
Design & Community & Health
Society Promotion
Construction Evaluation
RFID BSR
Development Health Industry Lifestyle
Promotion Diseases
Placement
Students
Web Food, Nutriti
Development on &
Legal Issues Community
Health
R & D Project Event Leadership
Management Financial
Management
7.
8. Free2Move Events
Community-based FREE 2.5 to 5k walk/run event
Wellness, participation and sustainability as key
objectives
Growth is organic. Where communities wish to
instigate an event, the Free2Move organisation
assists. No events are imposed on communities.
Volunteer driven
Financially
supported by brand-fit sponsors for
sustainable operational delivery
9.
10. Free2Move Events
Operating costs of events are minimized.
Communications and results are digital
Volunteer crew
No race bibs & heavy equipment required
Partner/sponsor covers the cost of portable equipment
Barriers to participation minimised
Once-only registration
Free to all participants
Rewards based on participation, not winning
Locally accessible venues
Simple courses
Same day & time every week
11.
12. Free2Move Event Model
Central Support Team
Free of bureaucracy; ease of contact
Website & results maintenance
Equipment & Rewards management
Mentors
Volunteers
Local leaders; trained & supported
Minimum tasks & responsibilities
Low Cost Promotion
Communications and results are digital
Local newspaper articles – human interest stories
Posters in supermarkets, schools, libraries, churches
Community group engagement & word of mouth
13. Event Delivery - Feasibility Study
Software & Technology – field testing R
Site evaluations R
Community Profiles R
Forging Community Alliances & Partnerships R
Creating Operational templates R
Securing sponsors
Creating volunteer pools
Transitioning ownership
Future expansion
15. What have we learned?
Concept is welcomed – adds pressure for great product
Partnerships critical – organisations & people
Participants like the simplicity
Challenges of pre-registration
Student enthusiasm vs maturity
Techno-geek and sports-geeks
Communications & sharing
Future ambassadors
Comprehending demands for system & website
development vs required event & research outputs
16. A world of new opportunities
Commodore 64 to Samsung Galaxy
Sport for all to sport for all health programmes
Our Vision
Free community run/walks in every neighbourhood
Trail markers around Auckland & beyond
Buddies & Android application
Corporate lunchtime health walks
School lunchtime activities
Organised events using the technology – not just in the
sport & recreation industry