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国際政治基礎A 2015
Final Exam
SOFT POWER CASE STUDY
Look at the following slide show and
write a short essay for question no.
on...
“Japan Brand” Strategy
21st Century strategy to
“pick winners”
• Increase cultural exports
• Revitalize economy
• Budget o...
• Promote Japanese
products around world.
• Advise Japanese
restaurants.
• Buy and rent space
throughout Southeast
Asia to...
Japanese wine-tasting in Shanghai supermarket: Sponsored by
JETRO (Japan External Trade Organization)
Cool Japan Fund
和食 Washoku
UNESCO Intangible World Heritage, 2013
5
Cool TV? Japan Channel
“harmony,” “compassion,” “coexistence”
-Council for the Promotion of Cultural Diplomacy
“Japan is a culture…that appeals t...
“Manga is about love. Manga is about
friendship. Manga is about growing up Manga
is about everything.” Aso Taro
Former For...
The Soft Power of Cool?
Cool Japan also has a
POLITICAL Goal
• Increase influence in
international affairs
• A soft power ...
Japan’s Soft Power Resources
• Cultural products
• Food
• University education & exchange
• “Peace” (Article 9)
• “harmony...
The Soft Power of Being Cool
Soft power strategy tells us how Japan’s government
wants Japan to be seen
• Country of indiv...
• China’s “first generation”: Grew up with
filtered influence of foreign entertainment (esp.
Ikkyu-san, etc.)
• Chinese ch...
“Modern, spacious” houses seen in shows like
Doraemon
J Pop Culture & China
Aspire to the lifestyle portrayed: Updated image
of Japan
1990s: J dramas become “how-to videos” for
middle-class lifestyl...
• Chinese have updated image of Japan
• Chinese aspire to Japanese-style middle-class lifestyle.
Do Chinese want the same ...
How do other Asian countries feel about Japan?
18
19BBC Global Poll, 2011-2012
How does China feel about Japan?
20
What are these? Who owns them?
Yasukuni Shrine
Anti-Japan demonstrations in China
国際政治基礎a 2015 final test soft power case study
国際政治基礎a 2015 final test soft power case study
国際政治基礎a 2015 final test soft power case study
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国際政治基礎a 2015 final test soft power case study

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国際政治基礎a 2015 final test soft power case study

  1. 1. 国際政治基礎A 2015 Final Exam SOFT POWER CASE STUDY Look at the following slide show and write a short essay for question no. on the exam. Good luck!
  2. 2. “Japan Brand” Strategy 21st Century strategy to “pick winners” • Increase cultural exports • Revitalize economy • Budget of USD 371 million for 2014: USD 1 billion by 2015 (PUBLIC money) • 20 year plan 2
  3. 3. • Promote Japanese products around world. • Advise Japanese restaurants. • Buy and rent space throughout Southeast Asia to sell and promote Japanese cultural, food and fashion products. Cool Japan Fund: Private-Public
  4. 4. Japanese wine-tasting in Shanghai supermarket: Sponsored by JETRO (Japan External Trade Organization) Cool Japan Fund
  5. 5. 和食 Washoku UNESCO Intangible World Heritage, 2013 5
  6. 6. Cool TV? Japan Channel
  7. 7. “harmony,” “compassion,” “coexistence” -Council for the Promotion of Cultural Diplomacy “Japan is a culture…that appeals to the general population and that anyone can enjoy…We approach the creation of objects with a love for their beauty…At the root of this approach lies a spirit of harmony, which is evident in our philosophy of co- existence with nature.” -Creative Japan, Japanese Ministry of Foreign Affairs What is the Japan “Brand”?
  8. 8. “Manga is about love. Manga is about friendship. Manga is about growing up Manga is about everything.” Aso Taro Former Foreign Minister Aso Taro.
  9. 9. The Soft Power of Cool? Cool Japan also has a POLITICAL Goal • Increase influence in international affairs • A soft power resource. 11
  10. 10. Japan’s Soft Power Resources • Cultural products • Food • University education & exchange • “Peace” (Article 9) • “harmony…compassion…coexistence…” 12
  11. 11. The Soft Power of Being Cool Soft power strategy tells us how Japan’s government wants Japan to be seen • Country of individuality • Country of originality • Japan remembers its traditions yet… • Embraces modernity. And most of all… • Japan is a peaceful, peace- loving country. 13
  12. 12. • China’s “first generation”: Grew up with filtered influence of foreign entertainment (esp. Ikkyu-san, etc.) • Chinese children in 80s and 90s saw more Japanese children’s shows than American J Pop Culture & China (Nakano Yoshiko)
  13. 13. “Modern, spacious” houses seen in shows like Doraemon J Pop Culture & China
  14. 14. Aspire to the lifestyle portrayed: Updated image of Japan 1990s: J dramas become “how-to videos” for middle-class lifestyles (Tokyo Love Story) J Pop Culture & China
  15. 15. • Chinese have updated image of Japan • Chinese aspire to Japanese-style middle-class lifestyle. Do Chinese want the same things Japan wants? J Pop Culture & China
  16. 16. How do other Asian countries feel about Japan? 18
  17. 17. 19BBC Global Poll, 2011-2012
  18. 18. How does China feel about Japan? 20
  19. 19. What are these? Who owns them?
  20. 20. Yasukuni Shrine
  21. 21. Anti-Japan demonstrations in China

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