Joanna Lord kicked off the conference with the subject on every founder's mind -- how to obtain customers. Sponsored by::Windows 8 App Store * Video on HackersandFounders.tv

1. 10 F*ck Ups Made Lessons Learned
In Startup Customer Acquisition
Joanna Lord
VP of Growth Marketing
@joannalord

3. Where do I start?

4. What tools do I need?

5. How much money do I need?

6. What should I be testing?

9. slow your roll & start small.

10. 10 Lessons Learned
in Startup Customer Acquisition

11. YOUR STORY
SANITY
(SUCCESS)
MEASUREMENT EXECUTION

12. The Golden Circle Theory
Why?
The Cause
How?
Value Prop
What?
Product/Services
Simon Sinek’s Ted Talk: http://bit.ly/dcDsbx
lesson #1: find the “why” not the “what.”
your story.

13. lesson #2: lead with a resource.
your story.

14. lesson #3: find the right story words.
Read this: Emotionally intelligent websites: http://bit.ly/GWGZ5m your story.

15. lesson #4: embrace your grudge match.
your story.

16. lesson #5: do the expected uniquely.
execution.

17. lesson #6: know your strengths weaknesses.
execution.

18. lesson #7: invest in your employees/evangelists.
Read these: 12 Gallup Questions: http://bit.ly/9kSBwY execution.

19. lesson #8: ship market it fast.
execution.

20. lesson #9: know your levers.
measurement.

21. lesson #10: focus on growth momentum.
measurement.

22. YOUR STORY
SANITY
(SUCCESS)
MEASUREMENT EXECUTION

24. Where Do I Start?
top secret: we are all in the same boat.

25. THANK YOU!
Joanna Lord
VP of Growth Marketing
Questions? Hit me up: joanna@seomoz.org
@joannalord