Review on Amazon Kindle as a company. - International Management Amazon Kindle Case

1. HAJRA ASHRAF
SULEIMAN HAMDUN
INNOCENT SWAI

2. COMPANY OVERVIEW
• Amazon.com Inc. is an American-based multinational
electronic commerce company
• Headquarters : Seattle, Washington
• Jeff Bezos founded Amazon.com Inc. in 1994 and
launched it online in 1995. it started as an online
bookstore.

3. BUSINESS MODEL
• Amazon-to-buyer Sale Approach
• Multi level E-commerce
• Customer Tracking
• Operates seven websites that support their business
operation globally and offers twenty million items for
sale

4. PRIMARY DRIVERS FOR GROWTH
I. Product Focus
II. Customer Focus
III.Technology Focus
IV.Distribution Focus

5. SUPPLY CHAIN

6. KINDLE FIRE
 The Amazon Kindle is a series of e-readers
designed and marketed by Amazon.com
 Amazon Kindle devices enable users to
browse, buy, download and read e-books,
newspapers, magazines and other digital
media via wireless networking to the
Kindle Store.

8. KINDLE CRITERIA FOR THEIR
COMPONENTS
 Low Price
 High Functionality
 High Reliability
 Design Elegance

9. AMERICAN COMPETITIVENESS
 Kindle can not produce its components in
America due to:
i. Lack of labor expertise
ii. Threat of duplication
iii. Reduction in entry level IT employment

10. MAIN KINDLE FIRE COMPETITORS

11. MAIN KINDLE FIRE COMPETITORS

12. MAIN KINDLE FIRE COMPETITORS

13. DECISION TO MANUFACTURE IN U.S
 If Amazon kindle was to decide to manufacture all its
components in U.S they would face the following
consequences:-
i. High production cost
ii. Lower profit/return