Business Plan

1. By: Hajra Ashraf Khan

2. Due to tight schedules people can get very busy in
todays time for example; busy students, busy mothers,
busy business executives, etc.
Having all these busy people and also old people
sometimes they would like someone who could fulfill
their shopping need in order to get their desires
without them interrupting their busy
schedules/activities.

6. Our service is to significantly cut down on shopping
time for busy customers who wish to utilize their time
for other purposes.
Customers will give our company a call, or contact us
via the Smartphone Application; we shall do their
shopping and deliver to their doorstep.

7.  We provide two services, the service of shopping on your behalf. We
also provide shopping consultation. Compared to a few similar
business we do provide the service at a lower cost along with high
quality service, we also have many connections with different
companies for discounts.
 Xtra Hand will target the middle-aged, busy executives.
 The target market for Xtra Hand is divided into three segments:
i. Busy executives - who do not have the time to facilitate their
needs.
ii. Younger business persons and Students - who are either busy or
just choose to have their time for luxury.
iii. Old aged that cannot get around much to shop what they desire

8. We ensure it is quite easy for the customer to get in touch
with the company via the Smartphone Application and the
company only delivers high quality products from
companies that are trending in the present market.
The company has a high potential in achieving profits as it
is a service that will always be needed in the market by
one or another individual.

9. Competitor analysis;
 This is a luxury service. An affordable cost will be needed to
maintain clients and keep their needs constant. Therefore customers
can remain with us rather than substituting.
 The business service is quite easy to start up therefore new entrants
are a major threat; thus the company will have to continuously keep
the clients happy in order for them to remain loyal.
 Rivalry among the existing firms is not a major problem for our
company as there are very less companies that offer the same
services as our company.

10. Competitor analysis;
Bargaining power of suppliers is not that high as there are
very many substitutes for the company therefore the
company receives high quality products; which further
make our clients happy.
Since our company will be providing high quality products
for the same price or even lower upon receiving discounts
our buyers will have no bargaining power which is an
advantage for the company.

11.  Overall marketing strategy;
 Buy the Time will concentrate on expanding in metropolitan
areas that have significant growth of young business persons and
executives. Starting in Istanbul, it will grow.
 The company will advertise itself in all social media platforms.
 The target customer is a busy business person unable to find time
for purchasing custom goods. We will provide this tailored service to
work around their schedules, while maintaining a low cost.
 The company will provide discounts, give aways and promotions
from time to time to its clients on a seasonal basis in order to win
and spread more attraction of the company to new customers.

12. The company has two owners who are also the main and
only team of the company when it is concerning buying the
products for our clients, both Hajra and Kutad and very
skilled in the fashion industry which helps in delivering
our service of shopping consultation, and also helping
choose best product for our customers.
Young Mid 30’s Entrepreneurs, the team also has 8 drivers
to deliver the products to our customers who are well
trained and punctual.
Good communication skills, well organised, team players.

13. It has been an year since the company began delivering its
services, it has achieved its breakeven point and also its
still growing, as we plan to grow the company into
different sectors of the industry.

14. The company has managed to get funding from its owners
Hajra & Kutad who have given in 60% of the company’s
funding, the rest percentage had been taken on credit as a
loan.
Xtra Hand seeks to expand as it has been quite successful
so far, the company makes huge profit overall the industry
is quite profitable.

15. Xtra Hand a Shopping Service.
Shopping Consultation.
”YOU NEED IT, YOU HAVE IT”

16. Q & A