Research on some record labels and institutions that may produce/exhibit our final music video for A2 Media Studies

1. Record labels & Institutions
That may produce, exhibit, and
distribute our music video

3. MTA Records
One record label that would help produce our
music video is MTA Records. MTA Records is a UK
independent record label founded in 2009 by the
group Chase & Status. MTA stands for “More Than
Alot”. They specialize in “exceptional” music. MTA
records release a wide variety of music such as
Drum and Bass, Rap, Soul, Dubstep, and Deep
House. They helped produce for famous EDM artist
such as Ben Pearce (What I Might Do), Josh Butler,
Nero, Redlight, Kove, and many other artist.

4. Why they might produce the video?
MTA Records will help the production of our video
by funding it. This is because MTA Records helped
produced the track Alive, and they are founded by
Chase & Status who are the artist who developed
the song. The success of their song also relies on
the music video. If a good music video is created
for them, it will help get more views thus
generating more revenue. Therefore MTA Records
is likely to invest in the development our our
video.

6. RAM Records
• Ram records is a UK independent record label founded
in 1992 by DJ Andy C. RAM Record specializes in solely
Drum and Bass. They are a multi award winning
organization for their activities and artist they have
signed over the years. They help produced the number
one Drum and Bass track in 2000, “Turbulance” by
Moving Fusion, which won the Mercury Music Prize.
RAM also has two sister labels. “Frequency” and
“Program”. Many of RAM’s signees have found chart
success over the years. They have signed artist such as
Chase & Status, SubFocus, and Wilkinson.

7. Why they might help produce the
video?
• RAM records might help produce the video by
funding it because they played a part in
producing the track. Similar to MTA Records,
RAM might help fund the video because a
good video might bring in more viewers and
listeners, thus creating more revenue for the
song. Since RAM records is the co-producing
record label of the track, more views and
listeners is beneficial for them. Thus giving
them a good reason to invest in the production
of the video.

9. YouTube
• YouTube is the largest and most popular video-sharing
website in the world. It allows people and
organizations to upload, view, and share videos.
YouTube displays a wide variety of user-generated and
corporate media videos; they show everything from
video clips, TV clips, Music videos, to other contents
such as video blogging, short original videos, and
educational videos. Although most content has been
uploaded by individuals, media corporations such as
CBS, BBC, Hulu, Vevo and other organizations offer
their materials via YouTube, as part of the YouTube
partnership program.

10. Why they might exhibit our video?
• YouTube is a perfect platform to put our video onto. It is the
easiest way for people to discover our video and to rack up
viewing numbers, since YouTube is a well-known website that
brings in 4 billion views each day. YouTube will help exhibit our
video because if the video is a good one with a potential to get
many views, they can make money off of it through advertising.
When a video starts to generate a significant number of views,
they start allowing external companies to advertise their
products/services before the video. That is how YouTube makes
money. Plus YouTube knows what target audience/market will
be watching certain videos, so YouTube will place
advertisements on videos that they know the target market will
be watching. They also have a feature which recommends
videos to people by recording the things they watch. Which
means they can help direct and spread awareness of our video
to people who like Drum and Bass or our target audience.

12. Vevo
• Vevo is a multinational video hosting service
that hosts videos syndicating around the web.
Like YouTube they make money off advertising
revenue, which is shared with Google. They
help advertise and spread awareness of music
videos, while adding referral links to purchase
the songs through Amazon Music and ITunes.
They have a partnership with YouTube where
they have many channels dedicated to music
videos.

13. Why they might exhibit our video?
• Vevo might exhibit our video if it has a potential to
generate many views. This is because of their way
to generate revenue through YouTube views.
YouTube has a deal with Vevo and many other
companies/individuals, that for 1000 views they
make $2(or so). If our video generated 60,000,000
views, Vevo will make a revenue of $120,000. So if
Vevo believes that our video will have a large
number of views, they will see it as profitable and
exhibit it on their channel.