Alastair Banks gives a talk about the current digital marketing trends at Old Mill accountants and Financial Planners in Exeter, Devon.

1. #letstalkdigital

2. Connect with me:
Blog: www.iambanksy.co.uk
YouTube: www.youtube.com/alastairbanks
Twitter: @banksy6
LinkedIn: uk.linkedin.com/in/alastairbanks
Instagram: www.instagram.com/banksy6
Snapchat: banksy_66

11. /alastairbanks

32. The Digital Landscape

36. Trust, Authenticity, Consistent

37. Be Useful
Be Engaging
Be Different

38. The Digital Landscape

39. The Rise of the YouTuber

41. 4,908,576 subscribers • 349,515,420
views

43. 7,376,939 subscribers • 829,433,481
views

45. 9,920,949 subscribers • 946,861,280
views

47. 10,079,850 subscribers • 675,172,769
views

50. 10,079,850 subscribers • 675,172,769
views

51. Multi Generational Selling

53. The Rise of the Millennial
millennial
mɪˈlɛnɪəl/noun
plural noun: millennials
a person reaching young adulthood around the year 2000.

56. How long do you spend online each day?
I'm online for my job and my downtime. I'm constantly connected, even
down to my entertainment, it's all streamed through Netflix, Now TV or
Catch up channels. When I'm awake: I'm connected.
Can you imagine a world without the internet?
I can imagine it, but it would be a struggle!

59. Millennials turn to YouTube before
Google

61. Persona Development

62. Buyer personas are fictional, generalised
representations of your ideal customers.
They help you understand your customers (and
prospective customers) better, and make it easier
for you to tailor content to the specific needs,
behaviours, and concerns of different groups.

63. Bob
Lucy

64. https://yougov.co.uk/profiler#/

65. Social Selling

68. Influencer Marketing

70. diff between celeb and influencer - show
of hands
Is this an Influencer? - lady Ga Ga

71. diff between celeb and influencer
Is this an Influencer? - Paul Boag

75. Content Marketing

76. Case Study – Reed Global
Reed Global
• Planned & Executed entire employers advice hub.
• 69 new pages indexed on Google.
• Over 100 new rankings.
• 14642 new page views since we’ve been working
together.

78. Answer Questions / Pains

81. 16,658 views

82. Company Blog Sites - Show Personality -
Hubspot
Solve My probs

83. Tools to Do Make Your Job Easier

84. Managing Multiple Social Media Accounts

85. www.hootsuite.com

86. Targeted Business Development

89. Broad Business Development

90. • followerwonk - HR directors

91. • linkedin - HR directors

93. • linkedin - HR directors

95. Paid Advertising

98. Marketing / Personal Branding

101. /alastairbanks

102. Connect with me:
Blog: www.iambanksy.co.uk
YouTube: www.youtube.com/alastairbanks
Twitter: @banksy6
LinkedIn: uk.linkedin.com/in/alastairbanks
Instagram: www.instagram.com/banksy6
Snapchat: banksy_66