Maximize Travel Industry Marketing with an Omni-Channel Approach
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This document discusses digital marketing strategies for the travel industry in Belgium. It notes that Belgium lags in innovation in the travel market and that consumers are increasingly using social media, mobile devices, and doing more research on their own. It advocates for an omni-channel approach using multiple digital channels including websites, mobile apps, social media, email marketing and more to engage consumers. It also emphasizes the importance of collecting customer data from various sources and using that data to personalize marketing messages.
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Maximize Travel Industry Marketing with an Omni-Channel Approach
- 1. Digital Marketing T R AV E L I N D U S T RY
- 2. Interaction!
- 3. Twitter.com/hanssmellinckx www.onlinemarketingmanager.be HANS SMELLINCKX Innovation 20 years experience Sales & Marketing Social Marketing Forum ®Evolution Social Media E-mail Marketing Digital Marketing Omni-channel Marketing Mobile Marketing Metrics, KPI’s & dashboardingBlogger CRM Branding & Reach TEDx FlandersConsultant Direct Marketing
- 4. Some of My References www.onlinemarketingmanager.be
- 5. Freak out!
- 8. 10%
- 11. Excerpted from Big Bang Disruption: Strategy in the Age of Devastating Innovation by Larry Downes and Paul Nunes. Copyright 2014 by Lawrence Downes and Paul Nunes.
- 12. Evolution ®
- 13. Evolution
- 14. Mobile = key
- 15. db= key
- 16. Beyond a 10 AM to 6 PM mentality
- 17. Omni-channel website Mobile website App Social media Out of home Direct MarketingCall center Retail E-mail marketing SEO & SEA POS communication Employees YOU
- 18. The Future Today
- 20. BELGIUM : 0 Innovation in the Belgian Travel market
- 21. Why?
- 30. Not the walhalla
- 32. DIY consumer
- 33. From boring to…
- 36. Own data Shop data 3rd party data Click behaviour websites Click behaviour newsletters E-commerce data Brochure pick-up Upsell Welcome back Satisfaction survey Booking satisfaction Facebook data Mobile data
- 38. Cash registry Family card Personalised catalogues More info = contact Yourzine.nl
- 43. TIME
- 44. PEOPLE
- 45. Challenges
- 47. Hobby Interests Pets Living together Still living at home shopaholic ?
- 48. Data connection Mobile savy E-commerce Real-time mobile use Workplace vs living ?
- 50. 1994: Website? 2012: Facebook page? 2014: Mobile app?
- 53. E-commerce is more than SEO, SEA, Direct entry, conversion, metrics…
- 57. You need an audience
- 58. The average e-mail db in Belgium is below 100,000... We tend to preach to an empty stadium. BELGIUM USAGOOD BALANCE
- 59. If you don’t speak to your audience and don’t listen to what they say, why would they buy you? Or replace you with a cheaper alternative?
- 60. 1/5 wants to get promotions
- 61. You’ll need ads!
- 63. Open graph 2 Collect data Personalise = relevancy Connect & share Human terms…
- 69. Recommendations
- 70. Start now!
- 71. ! Hype cycle! Mobile, social is just a channel
- 72. We need Mad men Mad scientists
- 73. Twitter.com/hanssmellinckx www.onlinemarketingmanager.be HANS SMELLINCKX Innovation 20 years experience Sales & Marketing Social Marketing Forum ®Evolution Social Media E-mail Marketing Digital Marketing Omni-channel Marketing Mobile Marketing Metrics, KPI’s & dashboardingBlogger CRM Branding & Reach TEDx FlandersConsultant Direct Marketing
- 74. Some of My References www.onlinemarketingmanager.be
Editor's Notes
- More than 4 millionpotential contacts & eachyear 1.8 millionpeople go on holidaywithus…
- http://projects.nytimes.com/census/2010/explorer