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B2B Marketing By Hany Sewilam

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B2B Marketing By Hany Sewilam @Al-Makkan - Menofiya City 2014

Published in: Marketing
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B2B Marketing By Hany Sewilam

  1. 1. Business-to-Business Marketing (B2B). Hany Sewilam AbdelHamid • sewilam@gmail.com • +2-01005646569 • +2-0542668137
  2. 2. B2B MARKETING • Marketing is the process of planning and executing . • The conception (product), pricing, promotion, and Place (distribution). • Ideas of how to promote and socialize. • The power of how to satisfy individual and organizational objectives. • The ROI coming from more visibility & combining between Modern Marketing & e- Marketing. Hany Sewilam AbdelHamid - 2014
  3. 3. B2B MARKETING IS MARKETING OF GOODS AND SERVICES TO: Companies Government Bodies Institutions (i.e. hospitals, Agencies, Hotels.) Non-Profit Organizations (i.e. Resala Foundation, LifeMakers Foundation.) FOR USE IN PRODUCING THEIR PRODUCTS AND/OR TO FACILITATE THEIR OPERATIONS Hany Sewilam AbdelHamid - 2014
  4. 4. WHY B2B MARKETING IS DIFFER? Because Goods or services are sold for any use other than personal consumption Because It is not the nature of the product; it is the reason for the transaction. Hany Sewilam AbdelHamid - 2014
  5. 5. Hany Sewilam AbdelHamid - 2014 Characteristic B2B Market B2C Market Sales volume Greater Smaller Purchase volume Greater Smaller Number of buyers Fewer Many Size of individual buyers Larger Smaller Location of buyers Concentrated Diffuse Buyer-seller relationship Closer More Impersonal Nature of channel More direct Less direct Buying influences Multiple Single/Multiple Type of negotiations More complex Simpler Use of reciprocity Yes No Use of leasing Greater Less Key promotion method Personal Selling Advertising
  6. 6. B2B CUSTOMER PERSONA Commercial enterprises Indirect channel members and facilitators OEMs (original equipment manufacturers) Users = customers Governmental organizations Institutions Hany Sewilam AbdelHamid - 2014
  7. 7. REMEMBER Hany Sewilam AbdelHamid - 2014
  8. 8. Hany Sewilam AbdelHamid - 2014
  9. 9. STAGES IN B2B MARKETING/BUYING PROCESS Hany Sewilam AbdelHamid - 2014
  10. 10. MARKETING CHALLENGES Based on my experiences that I've made in the Saudi, Libyan and Egyptian market ..let’s share following results .. • Challenges of Government Markets • Challenges of Institutional Markets • Challenges of International Markets Hany Sewilam AbdelHamid - 2014
  11. 11. MARKETING DEMANDS Hany Sewilam AbdelHamid - 2014
  12. 12. THANK YOU Hany Sewilam Abdel Hamid Director of Sales & Marketing | HBD www.facebook.com/HanySewilam www.slideshare.net/HanySewilam www.linkedin.com/in/HanySewilam www.twitter.com/HanySewilam www.plus.google.com/HanySewilam http://people.bayt.com/sewilam/ Hany Sewilam AbdelHamid - 2014

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