B2B Marketing By Hany Sewilam @Al-Makkan - Menofiya City 2014

1. Business-to-Business Marketing
(B2B).
Hany Sewilam AbdelHamid
• sewilam@gmail.com
• +2-01005646569
• +2-0542668137

2. B2B MARKETING
• Marketing is the process of planning and
executing .
• The conception (product), pricing, promotion,
and Place (distribution).
• Ideas of how to promote and socialize.
• The power of how to satisfy individual and
organizational objectives.
• The ROI coming from more visibility &
combining between Modern Marketing & e-
Marketing.
Hany Sewilam AbdelHamid - 2014

3. B2B MARKETING
IS
MARKETING OF GOODS AND SERVICES TO:
Companies
Government Bodies
Institutions (i.e. hospitals, Agencies, Hotels.)
Non-Profit Organizations (i.e. Resala Foundation,
LifeMakers Foundation.)
FOR
USE IN PRODUCING THEIR PRODUCTS
AND/OR TO FACILITATE THEIR
OPERATIONS
Hany Sewilam AbdelHamid - 2014

4. WHY B2B MARKETING IS DIFFER?
Because
Goods or services are sold for any use
other than personal consumption
Because
It is not the nature of the product; it is the
reason for the transaction.
Hany Sewilam AbdelHamid - 2014

5. Hany Sewilam AbdelHamid - 2014
Characteristic B2B Market B2C Market
Sales volume Greater Smaller
Purchase volume Greater Smaller
Number of buyers Fewer Many
Size of individual buyers Larger Smaller
Location of buyers Concentrated Diffuse
Buyer-seller relationship Closer More Impersonal
Nature of channel More direct Less direct
Buying influences Multiple Single/Multiple
Type of negotiations More complex Simpler
Use of reciprocity Yes No
Use of leasing Greater Less
Key promotion method Personal Selling Advertising

6. B2B CUSTOMER PERSONA
Commercial enterprises
Indirect channel members and
facilitators
OEMs (original equipment
manufacturers)
Users = customers
Governmental organizations
Institutions
Hany Sewilam AbdelHamid - 2014

7. REMEMBER
Hany Sewilam AbdelHamid - 2014

8. Hany Sewilam AbdelHamid - 2014

9. STAGES IN B2B MARKETING/BUYING PROCESS
Hany Sewilam AbdelHamid - 2014

10. MARKETING CHALLENGES
Based on my experiences that I've made in the Saudi, Libyan
and Egyptian market ..let’s share following results ..
• Challenges of Government
Markets
• Challenges of Institutional
Markets
• Challenges of International
Markets
Hany Sewilam AbdelHamid - 2014

11. MARKETING DEMANDS
Hany Sewilam AbdelHamid - 2014

12. THANK YOU
Hany Sewilam Abdel Hamid
Director of Sales & Marketing | HBD
www.facebook.com/HanySewilam
www.slideshare.net/HanySewilam
www.linkedin.com/in/HanySewilam
www.twitter.com/HanySewilam
www.plus.google.com/HanySewilam
http://people.bayt.com/sewilam/
Hany Sewilam AbdelHamid - 2014