I-CAN | Digital Marketing & Marketing Strategy

1. /HanySewilam

2. Concept of Idea
+1#Definition
‫فـ‬‫انفكرة‬
all you want to know about #Idea.
That’s a great idea
#‫المشكلة‬|#‫الفكرة‬|#‫الحل‬
01
Board of Advisors Attach what after?

3. Concept of Idea
+2#Analysis
‫فـ‬‫انفكرة‬
all you want to know about #Idea.
 Vision statement.
 Mission statement.
 Core Competencies.
 Values.
 Theory of Change.
 Business Model.
You have an idea to make theworld a better place. Let's make ithappen.
02
Idea Toolkit
 Customer Discovery.
 Lean Startup.
 Validate.
 Assumption.
 Assumption Testing.
 Converting Idea.

4. Step1
DocumentIt
Step 2
Research It
Step 3
Prototype Minimum
Viable Product
Concept Mockup
03
Concept of Ideas-Action
+3#Discussion
‫فـ‬‫انفكرة‬
all you want to know about #Business.
TurningYourInventionIdeas Into a project

5. Concept of Idea
+4#Advices
‫فـ‬‫انفكرة‬
all you want to know about #Idea.
 The 1-Page Business Model Canvas.
 The Document Business Plan.
 Prototype (PPT, Landing Page OR functioning product with the
core features offered) hotgloo.com, Balsamiq, Protoshare or
Divshot .
 MVP (A must-have, not a nice-to-have).
You have an idea to make theworld a better place. Let's make ithappen.
04

6. Concept of MVP
+4#Advices
‫فـ‬‫انفكرة‬
all you want to know about #Idea.
 Craftyourlanding page
 Set up a Google AdWord campaign anddrivetraffictoyour new landing page. Even here
you can let the AdWordengine rotate different messages andtest what works best on
yourprospects/
 Set up Google Analytics. The most important thing tomeasure is conversions –percent
ofvisitors that sign up (orperform another desired action)
 Set up a chat tomake it easy forthe visitors toraisequestions
 Set up a service like Qualaroo tosurvey yourvisitors
Minimum ViableProduct(MVP)ByEric Ries.
05

7. Toolkit
https://quickmvp.com/
http://leancanvas.com/
http://personapp.spookstudio.com/
http://www.unassumer.com/
http://www.kissinsights.com/
http://survey.io/
http://usertesting.com/
http://silverbackapp.com/
http://www.kissmetrics.com/
http://www.balsamiq.com/products/mockups
http://www.chargify.com/
http://verifyapp.com/

8. Concept of Canvas
+6#Tools
‫فـ‬‫انفكرة‬
all you want to know about #Idea.
06

9. 07
‫فـ‬‫انخطة‬
all you want to know about #B. Model.
Concept of B.Model
+7#Execution
.1‫انرئيسية‬ ‫انشراكات‬ ‫مجمىعة‬(Key Partners.)
.2‫انرئيسية‬ ‫األوشطة‬ ‫مجمىعة‬(Key Activities.)
.3‫انرئيسية‬ ‫انمىارد‬ ‫مجمىعة‬(Key Resources.)
.4‫انمقذو‬ ‫انعرض‬ ‫مجمىعة‬(Value Proposition.)
.5‫انعمالء‬ ‫عالقات‬ ‫مجمىعة‬(Customer Relationships.)
.6‫انتىزيع‬ ‫قىىات‬ ‫مجمىعة‬(Channels.)
.7‫انعمالء‬ ‫شرائح‬ ‫مجمىعة‬(Customer Segments.)
.8‫انتكانيف‬ ‫هيكهة‬ ‫مجمىعة‬(Cost Structure.)
.9‫اإليرادات‬ ‫مصادر‬ ‫مجمىعة‬(Revenue Streams.)
.1‫وانتحانفات‬ ‫انشركاء‬.
.2‫وانمهاو‬ ‫االوشطة‬.
.3‫واإلحتياجات‬ ‫وانمىارد‬ ‫األصىل‬.
.4‫انمقذمة‬ ‫وانخذمات‬ ‫انمىتجات‬.
.5‫انعمالء‬ ‫خذمة‬ ‫كيفية‬.
.6‫نهعمالء‬ ‫انمىاسب‬ ‫انعرض‬ ‫تىصيم‬.
.7‫انعمالء‬ ‫مه‬ ‫انمستهذفة‬ ‫انشريحة‬.
.8‫األساسية‬ ‫انمشروع‬ ‫تكانيف‬.
.9‫اإليرادات‬ ‫وقىىات‬ ‫ومارج‬(Freemium, SaaS).

10. 08
‫فـ‬‫انمىديم‬
all you want to know about #Model.
Concept of How-Wiki
+5#i-Can

11. 09
‫فـ‬‫انمىديم‬
all you want to know about #Model.
Concept of How-Wiki
+5#i-Can

12. 05
‫فـ‬‫انمىديم‬
all you want to know about #Model.
Concept of How-Wiki
+5#i-Can

13.  Idea.
 Prototype.
 MVP.
 BusinessModel.
 BusinessPlan.
 CanvasModel.
 Entrepreneurship.
ASK ME?
Director of Sales & Marketing | Pulse
Mobile: +2-01005646569
Email: sewilam@gmail.com
Social: facebook.com/HanySewilam
Hany Sewilam AbdelHamid
10
‫فـ‬‫انمكان‬
all you want to know about #Workshop.
Thank you allfor+1!!!
+1#Q&A

14. ‫ليكم‬ً‫ا‬‫شكر‬
/HanySewilam
Hany Sewilam AbdelHamid