ECX 2014 電子商務經驗設計論壇 E-Commerce Experience Design 2014 http://ecx.hpx.tw/2014/ 講者：顏君庭 / Pinkoi 共同創辦人兼執行長 Pinkoi：http://www.pinkoi.com/

2. facebook
@pinkoi

4. Opportuni?es
Global
Etsy
1.8+
B/yr,
Houzz,
Pinterest
Selling
design
is
an
emerging,
trendy
and
profitable
business.
Asia
No
Such
PlaKorm
&
Community.
But
there
are
mul?-­‐
ple
new
emerging
design
capitals.

5. Three
Founders
-­‐
Peter,
Mai,
Mike
facebook
@pinkoi

6. Peter
Yen
CEO
/
Cofounder
Responsible
for
overall
strategy,
merchandising,
business
opera?ons,
partner
rela?onship.
Previously
team
lead
at
Yahoo
Social
Search
Group
(Sunnyvale),
senior
engineer
at
TrendMicro
(Cuper?no),
and
Intel
research
lab;
M.S
in
computer
science
from
Carnegie
Mellon
Univ.
&
Na?onal
Taiwan
Univ.
Maibelle
Lin
CCO
/
Cofounder
Responsible
for
product
roadmap,
UX
/
UI,
marke?ng
strategy
&
all
things
design
related.
Previously
par?cipated
in
mul?ple
startups
in
Silicon
Valley
such
as
Affinity
Circles
(Mt.
View),
Zammee
(Mt.
View)
&
Paper
Culture
(Burlingame);
M.F.A
in
Design
+
Technology
from
Parsons
School
of
Design
&
Na?onal
Chengchi
Univ.
Mike
Lee
CTO
/
Cofounder
Responsible
for
technology,
opera?on,
mobile
architecture
&
engineering
infrastructure
and
innova?on
development.
Previously
a
business
owner
of
bou?que
café
(Taiwan),
self-­‐employed
tech
consultant;
M.S
in
engineering
from
Na?onal
Chiao
Tung
Univ.
Team

7. The
Pinkoi
Team
twi[er
@pinkoi

8. Three
Founders
-­‐
Peter,
Mai,
Mike
facebook
@pinkoi

9. Problems
&
Challenges
Designers CUSTOMERS
?
?
?
Designers
lack
of
exper?se
in
business,
marke?ng
&
selling.
Even
good
designers
don’t
necessarily
know
how
to
sell
and
where
to
find
their
customers.
twi[er
@pinkoi

10. facebook
@pinkoi

11. Our
Vision
To
build
the
largest
online
community
and
marketplace
for
designers
—
a
business
that
can
scale
cross
borders
and
dominate
Asia

12. 47
countries
worldwide
Taiwan,
Hong
Kong,
China,
United
States,
Malaysia,
Japan,
Macau,
Singapore,
Australia,
Canada

13. International
Expansion
Roadmap
China
&
Hong
Kong
2014
Q3
Japan
2014
Q4
Singapore,
Malaysia
and
Indonesia
2015
Q1
Thailand
Australia
2015
Q2
Market
opportunity
considering
Asia
ci?es
only,
at
least
50B

14. facebook
@pinkoi
What
defines
products
and
culture?

15. facebook
@pinkoi

16. facebook
@pinkoi
margins
&
paddings
are
important!

19. facebook
@pinkoi
mobile
first
and
responsive
design?

21. iOS
app,
Jan
2014
Android,
Apr,
2014
mobile
web,
Apr
2013
twi[er
@pinkoi

22. facebook
@pinkoi
page
views
is
not
everything.
align
measurements
with
goals

26. facebook
@pinkoi
1. Are
they
interested?
2. Are
they
engaged?
3. Do
they
create
contents?
How
we
evaluate
based
on
goals?

27. facebook
@pinkoi
Increase
in
page
views
and
dura?on
530%
1. focus
on
product
2. be[er
and
larger
visuals

28. twi[er
@pinkoi
Follow
us
Pinkoi
Pinkoi
Japan
PinkoiPinkoi

29. backend,
iOS
&
Android
developers
Marke?ng,
English
and
Japanese
content
master
UI/UX
designers
peter.yen@pinkoi.com
We
are
hiring!

30. Ques?on?
ありがとう
謝謝
Thank
you!
peter.yen@pinkoi.com
twi[er
@pinkoi