We all have relationship in our lives one way or the other especially on a personal level to begin with. How about in an online world more so in Email Marketing. Are they the same with those in our personal level? Obviously YES! There is hardly any difference at all between the two. It is just on different platform that's all. There is just one crucial element highlighted in the slides. Hopefully, you can find it! We are dealing with people or person both on the online and offline world. With technology online world is getting closer to offline world. We can feel the person we communicate in online world is very close. In Email Marketing we have the email subject and I have examples to help you especially newbies along. This will help you to attract a higher open rates. Consistency is another area which you should develop. Please don't take your Email list for granted, they are real persons and you should treat them so. Do some content sharing and ultimately you will gain trust with your list. Putting effort is the most challenging at the start. Once you get the momentum going it is going to be a lot easier. Give your best shot to succeed.