1. VODAFONE& AIRTEL – A COMPARISON BY: SUNAINA MANHAS ROLL NO. – 31 MBA (1ST SEM)
2. CONTENTS OBJECTIVE INTRODUCTION OF AIRTEL AND VODAFONE MARKETING STRATEGIES DATA ANALYSIS & INTERPRETATION FINDINGS & ANALYSIS CONCLUSION REFERENCES
3. OBJECTIVE OF COMPARISON To identify the difference between market performance of Airtel industry and Vodafone. To study the market of Airtel Industry and Vodafone on big scale telecommunication sector. To compare various parameters of marketing strategies, manufacturing process, technology adopted production policy, advertising. To study customer buying behavior and factors which influence the purchase decision process?
4. AIRTEL Airtel is a brand of telecommunication services in India operated by Bharti Airtel. Airtel is the largest cellular service provider in India in terms of number of subscribers. It has presence in all 23 telecom circles of the country and covers 71% of the current population. Bharti Airtel owns the Airtel brand and provides the following services under the brand name Airtel: Mobile Services, Broadband & Telephone Services, Long Distance Services and Enterprise Services (Telecommunications Consulting for corporate)
5. VODAFONE Vodafone Essar, previously Hutchison Essar is a cellular operator in India that covers 16 telecom circles in India It offers both prepaid and postpaid GSM cellular phone coverage throughout India and is especially strong in the major metros. It offers voice and data services in 16 of the country's 23 license areas.
6. MARKETING STRATEGIES : AIRTEL Market segmentation Geographical segment (metropolitans & cities India) Demographic segment - middle income groups People age group of 20 to 28 year Target marketing People who living in cities and towns. Poor or middle income group people. Youngsters in big cities. Businessmen
7. Positioning Creating brands (Sharukh khan & Sachin Tendulker) Ads and promotions Promotion for study of poor children. Marketing mix Price: low price strategy Place: maximum outlets and service centers Product: verities available for various groups
8. VODAFONE Market segmentation Geographical segment (rural India) Demographic segment - middle income groups Target marketing People living in small towns and villages. Poor and middle income groups. Youngsters in big cities. Businessmen
9. Positioning Creating brands Ads and promotions Marketing mix Price : low price strategy Place : maximum outlets and service centers Product : verities available for various groups
10. Data analysis & interpretation Subscribers numbers in (mn) held by airtel & vodafone
13. CONCLUSION Airtel lagged behind its competitors as far as customer service and availability is concerned. The maximum no. of people who use the mobile is in the age group of 20 to 28. Cash cards are the most popular type of mobile connections, as they are consumer friendly and recharging the connection is not a problem. Airtel has to work on its all marketing strategies, marketing, promotion, brand image.etc. Airtel has to take Vodafone. Very seriously and update its own strategies from time to time and when the need arises.
