Content marketing strategy presentation
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How to create your first content marketing strategy
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Content marketing strategy presentation
- 1. How To Write A Decent Content Marketing Strategy
- 2. #1. A bridge to walk you from amatuer to pro Content Marketing Strategist Here’s what you’ll get during this video training:
- 3. #2. A decade of content and marketing experience boiled down into a simple checklist Here’s what you’ll get during this video training:
- 4. #3. A flexible framework that shows you how all the pieces fit together Here’s what you’ll get during this video training:
- 5. #Bonus. Watch to the end to download a strategy template Here’s what you’ll get during this video training:
- 6. I’m Hashim Warren, the Content Marketing Strategist
- 11. Car DealershipKitchen Remodeler Industrial Furnace Manufacturer
- 12. I read plenty of list posts about content marketing, but there wasn’t any framework for writing strategy
- 13. So I invented one.
- 15. But did it get results?
- 17. #1. Simple A decent Content Marketing strategy is:
- 18. #1. Simple #2. Comprehensive A decent Content Marketing strategy is:
- 19. #1. Simple #2. Comprehensive #3. Synergy-tastic A decent Content Marketing strategy is:
- 20. #1. Simple #2. Comprehensive #3. Synergy-tastic A decent Content Marketing strategy is:
- 24. What's the big idea that will grab and hold attention? What resonates with the audience's worldview? What makes this uniquely valuable? Example: Networking that won't make you feel like a slime ball Ancient wisdom for raising a child Hook
- 25. What type of media? What genre of story? Examples: How to video Inspirational quote card Q&A article Form
- 26. Where will it be published? How will it be promoted? When will it be promoted? Examples: Blog post promoted through twitter hashtags Youtube video optimized for search Channel
- 27. Who do you want to reach? Example: IT manager Single mom Target
- 28. Which stages of the buyers journey will you reach? Example: Awareness Decision Stage
- 29. What's the next step they should take? How will the next step be communicated? Examples: Subscribe Download Share Action
- 30. What will it cost to produce? How much time will be spent? Who is involved in production? Examples: $3000 for design, 2 weeks Resources
- 31. What business results are expected? Examples: Increased sales by 30% Increased brand recognition Outcomes
- 32. What are the key performance indicators? What are the leading indicators? Examples: Return visits, month over month Ebook download conversion rate Metrics