Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Content marketing strategy presentation

1,140 views

Published on

How to create your first content marketing strategy

Published in: Marketing
  • Login to see the comments

Content marketing strategy presentation

  1. 1. How To Write A Decent Content Marketing Strategy
  2. 2. #1. A bridge to walk you from amatuer to pro Content Marketing Strategist Here’s what you’ll get during this video training:
  3. 3. #2. A decade of content and marketing experience boiled down into a simple checklist Here’s what you’ll get during this video training:
  4. 4. #3. A flexible framework that shows you how all the pieces fit together Here’s what you’ll get during this video training:
  5. 5. #Bonus. Watch to the end to download a strategy template Here’s what you’ll get during this video training:
  6. 6. I’m Hashim Warren, the Content Marketing Strategist
  7. 7. Car DealershipKitchen Remodeler Industrial Furnace Manufacturer
  8. 8. I read plenty of list posts about content marketing, but there wasn’t any framework for writing strategy
  9. 9. So I invented one.
  10. 10. But did it get results?
  11. 11. #1. Simple A decent Content Marketing strategy is:
  12. 12. #1. Simple #2. Comprehensive A decent Content Marketing strategy is:
  13. 13. #1. Simple #2. Comprehensive #3. Synergy-tastic A decent Content Marketing strategy is:
  14. 14. #1. Simple #2. Comprehensive #3. Synergy-tastic A decent Content Marketing strategy is:
  15. 15. Content Business Market
  16. 16. Actors Studio Producers
  17. 17. What's the big idea that will grab and hold attention? What resonates with the audience's worldview? What makes this uniquely valuable? Example: Networking that won't make you feel like a slime ball Ancient wisdom for raising a child Hook
  18. 18. What type of media? What genre of story? Examples: How to video Inspirational quote card Q&A article Form
  19. 19. Where will it be published? How will it be promoted? When will it be promoted? Examples: Blog post promoted through twitter hashtags Youtube video optimized for search Channel
  20. 20. Who do you want to reach? Example: IT manager Single mom Target
  21. 21. Which stages of the buyers journey will you reach? Example: Awareness Decision Stage
  22. 22. What's the next step they should take? How will the next step be communicated? Examples: Subscribe Download Share Action
  23. 23. What will it cost to produce? How much time will be spent? Who is involved in production? Examples: $3000 for design, 2 weeks Resources
  24. 24. What business results are expected? Examples: Increased sales by 30% Increased brand recognition Outcomes
  25. 25. What are the key performance indicators? What are the leading indicators? Examples: Return visits, month over month Ebook download conversion rate Metrics

×