1. DEEPALI RAO | BUSINESS DIRECTOR | +971507457478 | DEEPALI.RAO@TRIBALFUSION-CORP.COM
HASSAN MODAN | BUSINESS MANAGER | +971 508065096 | HASSAN.MODAN @TRIBALFUSION-CORP.COM
TRIBAL FUSION : MIDDLE EAST
JAN 2012
2. ABOUT TRIBAL FUSION:
Tribal Fusion is a global online advertising provider that drives sales for the world’s top
brands by helping them learn about, reach and engage their online audiences
more effectively.
We combine our premium publisher network, advanced online ad technology and
integrated audience data on a single platform to help advertisers:
• LEARN – plan and execute campaigns based on a deeper understanding of who
their online audiences really are
• REACH – deliver their advertising to exactly the right audiences at scale
• ENGAGE – drive better results with more relevant, more engaging creative
executions.
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3. LEARN, REACH, ENGAGE
E9 – AUDIENCE ENGAGEMENT PLATFORM
Premium Publisher Network
2,000 premium global , 200+ regional/local content-rich sites, 500m global reach
Advanced Online Ad Technology
Contextualization, Campaign Optimization, Ad Serving, Brand Safety
Integrated Audience Data
Interest, In-market, Life-stage, Occupational, Purchase history
MARKETING SERVICES
Learn Reach Engage
• Insights services • Audience targeting • Creative solutions
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4. WHO VISITS TRIBAL FUSION?
Top 4-5 sites
featured n
Google’s 1st
page are a part
of the Tribal
Fusion Network*
WWW.TRIBALFUSION.COM Base on Keyword like fashion, gulf news and currency converter. PAGE ‹#›
9. GLOBAL PUBLISHER NETWORK
Canada: 17m
UK: 31m Germany: 14.9m
US: 167m France: 15.2m Jordan: 1.2m
Saudi Arabia: 7.8m
Spain: 12.5m
UAE: 2.9m Hong Kong: 2.2m
Egypt: 7.3m
Thailand: 5m
Mexico: 6.4 m
India: 28.6m
Brazil: 7.03m Singapore: 2.5m
Malaysia: 8.4m
Indonesia: 6.5m
South Africa: 2m
Australia: 8.3m
New Zealand: 1.9m
WWW.TRIBALFUSION.COM Source: comScore Media Metrix, Effective Measure & Tribal Fusion Ad Server, Dec’11 PAGE ‹#›
10. ADVANCED AUDIENCE TARGETING
Location: MY Ethnicity: Asian
Demographics Age: 35 Income:
Gender: M Children: Yes
All • Audiences aggregated by;
Travel – Demographics
Contextual Leisure vacation – Content consumption
Destination – Shopping behaviour
Cruises – Campaign history
All
Travel
• 26 categories, 46 sub-audiences
Behavioural Air
Vacation packages • Consumer privacy protected - IAB Online
Behavioural Advertising Task Force, Good
Destination Practice Principles
Ads served
User Campaign History Clicks
Conversions
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11. CUSTOM CHANNEL TARGETING
Relevant Reach
All
Arts & Entertainment • Reach users who are actively
Automotive consuming specific content
Business
Education & Reference • Pre-screen users by displaying
Games your marketing message to
Health users who are already viewing
Home & Family related content
Internet
News & Media Flexibility
Real Estate
• Choose from 16 high level
Science
Shopping
channels and over 100 sub-
Society & culture channels
Sports
• Combine multiple channels to
Technology
Travel
create a targeted, broad reach
campaign
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12. BEHAVIOURAL TARGETING AUDIENCE FOCUS SEGMENTS:
SUB-CATEGORIES
Shopper Lifestyle Life Stage Occupational Affinity
Targeting Targeting Targeting Targeting Targeting
Travelers Socially Conscious College Students IT professional Music Lover
Automotive Pet Conscious Job Seeker Graphic Designers Gadget Lover
Apparel Shoppers Budget Conscious Wedding Planners Tech Specialist Avid Investor
Luxurious New Home Owners C-Level Executives Health Nut
Lifestyles Expecting Moms Webmaster Techies
Baby on board Small Business Foodie
Parents w/ Owner Movie-Goers
young children TV Addict
Soccer Fan
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13. CONTEXTUAL TARGETING
Place advertising in contextually relevant environments and reach highly
interested users as they consume relevant content
Purchase campaigns by Tribal Fusion’s ad server will dynamically place
topic and avoid managing your ads against the most relevant content at
complex keyword lists. the page level
Small Business
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14. RUN OF NETWORK WITH RETARGETING
Broad Reach
• Reach over 500million users
world wide across 2000+
premium sites
Retargeting Available
• Enhance campaign
performance by overlaying
Retargeting to remarket to users
who have visited your website
Optimization
• Real-time automatic
optimization constantly shifts
impressions to best performing
inventory
WWW.TRIBALFUSION.COM Source: comScore MediaMetrix , Nov 2011 PAGE ‹#›
15. RETARGETING
Relevance
• Remarket to consumers
based on ad exposure,
site visit, or other user
action
Better Engagement
• Retarget user with
another offer or
subsequent messages
• Deliver advertising to your
current consumer
regardless of what
content they are
consuming
Efficiency
• Increase click-through and
conversion rates with
decreased acquisition
costs
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16. STANDARD IAB AD SIZES
Banners and Leader Boards
468x60; 728x90
Rectangles
300x250; 336x280
Skyscrapers
120x600; 160x600
Pop-under
Up to 720x400
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17. HIGH IMPACT AD UNITS: STANDARD / INTERACTIVE / SYNC TANDEM ADS
Standard Tandem Ad Interactive Tandem Ad
Click for live sample Click for live sample
Awareness
Tandem Ads deliver high impact SOV on a
Sync Tandem Ad
single page
Click for live sample
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18. HIGH IMPACT AD UNITS: OUT OF BANNER
Awareness
Click for live sample Expanding Rich Media units drive
awareness and brand impact
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19. HIGH IMPACT AD UNITS: FLOATING ADS
Awareness
Click for live sample
These are ads that appear when you first go to a Web page,
and they "float" or "fly" over the page for anywhere from five
to 30 seconds. Supersized placements deliver a high impact
message
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20. HIGH IMPACT AD UNITS: EXPANDABLE ADS
• Raise brand awareness
and favorability
• Increase message
association and
purchase intent
• Either auto or user-
initiated from a 728x90
ad space
• No serving fees
Click for live sample
Expanding Rich Media units drive
awareness and brand impact
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21. HIGH IMPACT AD UNITS: TAGGED BASED SKIN
Click for live sample
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22. HIGH IMPACT AD UNITS: HALF PAGE ADS
Tribal Fusion offers
the most creative,
CUSTOM CREATIVE COMPONENTS rich media
INCLUDE: executions
• Publisher Content available
• Product Images anywhere. Utilize
• Video a Half Page
• Photo Gallery
Execution to go
• Action Buttons
• Twitter Feed beyond the
• Couponing standard banner
• Email/Send-to-friend or create a first-
• Data Capture (lead form) ever opportunity
• Polling/Quizzes for your brand.
• PDF download/Print
It’s the most
WHAT THIS MEANS FOR ADVERTISERS powerful way to
integrate your
• Maximum Brand Visibility
message into
• Powerful Publisher
Integration content across
• Unlimited Creativity Tribal Fusion’s
• World-Class Targeting publisher network.
Click for live sample
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23. HIGH IMPACT AD UNITS: INTERSTITIAL ADS
Click for live sample
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24. HIGH PERFORMANCE - POPUNDERS
Click for live sample
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25. IN-BANNER VIDEO ADS
• Video ads bring the richness of TV
to online
• Opportunities include
– Pre-roll: displays streaming video prior
to the start of requested content (also
post-roll)
– In-unit: displays video in an existing ad
unit (like a rectangle or banner)
– Expandable: frame expands from an
existing unit
– Interstitial: Your video runs between
two requested pages as the only unit
on the page
• Create an integrated campaign by
Click for live sample
synchronizing with other units on the
page
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26. DYNAMIC ADS – CHANNEL TARGETING
• Dynamic Ads content
dynamically changes
based on the user’s profile
Arts & Entertainment
Automotive • Enables advertisers to
customize ads using one
Business
single creative
Education & Reference
Games • Enables advertisers to
Health personalize ads based on
the content a user views
Home & Family
Internet
• Provides flexibility for
News & Media advertisers by allowing
Real Estate them to easily update
Science current offerings
Shopping
• Creates highly
Society & culture personalized and relevant
Sports ads that significantly
Technology improve a campaign’s
performance
Travel
Personalize Client Passion Points
to Match a Users Passion Points
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28. SEQUENTIAL MESSAGING
Start a dialogue with your audience by tailoring successive creative executions to a prospect's
stage in the consumer decision process. At each point of the purchase cycle, sequential
messaging enables advertisers to present key points of interest with a unique continuity.
INTEREST
WHAT THIS MEANS FOR ADVERTISERS
• Move prospects to buyers BUILD & PRICE YOURS TODAY
• Reinforce brand messages
User prices out a vehicle
• Push multiple products CONSIDERATION
• Tell a story
DOWNLOAD A BROCHURE
User downloads a brochure
INTENT
SCHEDULE A TEST DRIVE
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29. FULL SCREEN ENGAGEMENT WITH FIREFLY VIDEO
Leverage reach of most popular ad sizes and 100% user-opt-in for complete user engagement
1. Teaser banner appears w/ sound
off, inviting user to mouse over
2. On mouseover, 3 second countdown
begins. User has option to click to start
instantly
3. Video launches and takes over
entire page, providing 100% user
focus and attention
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30. LEVERAGE STANDARD IAB UNITS FOR UNPRECEDENTED SCALE
728 x 90 1
6
300 x 0
250 x
6
0
0 Toolbar
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31. LEVERAGE EXISTING TV CREATIVE INTO A WORLD OF ONLINE OPTIONS
1. Video Strips – consumers 2
can watch additional ads
or learn about related
products 3
2. Social Sharing – allows
consumers to share your
creative with rest of the
world, making your
campaign viral
3. Custom Graphics and
Dynamic Data –
personalized products,
prices, agents,
stores/branch locations,
and more, customized 1
based on your goals and
delivered right to your
prospects
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32. THE NEXT EVOLUTION OF ONLINE ENGAGEMENT
As an innovator in online video we have developed the Firefly Video Toolbar, the next evolution
in online video engagement.
WHAT THIS MEANS FOR ADVERTISERS…..
• An additional Firefly Video engagement point that provides all of the same User (behavioral
and contextual) targeting as our current offering
• Consistent brand presence on every content page of the publishers website
• A deeper level of engagement with your brand; increasing sales and brand loyalty
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33. FIREFLY VIDEO TOOLBAR
1 Floating toolbar with a 3-5 second video teaser appears on 2 User engages with the Firefly Video unit by
publisher page. clicking or hovering on the video teaser
launches the full screen experience.
3 Full screen engagement that takes the over
entire page, capturing 100% of the user
attention.
Sample Demo Link –
http://cdn2.fireflyvideo.com/creative/Toolbar_
V2/Toyota/Avan/v2/toolbar.html
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34. FIREFLY VIDEO COMPLEMENTS YOUR TV AND PRE-ROLL SPEND
Turn Key Creative Repurpose your TV creative; no production costs
Scale Reach within a worldwide audience of 490 million people
Targeting Pinpoint your most desirable audiences
Brand Safety Confidence that your brand is seen in the right environment
Engagement Rich interactive opt-in experiences with 100% focused consumer
Model attention
Cost-per- Pay only when a user engages with your video ad by clicking or
engagement mousing over
Reporting and
Fine tune your ad strategy with real time-info.
audience insights
Ease of use Select your audience, set your budget, send your creative
Proprietary technology built from the ground up, operating on one,
Complete, end-to-
uncomplicated platform, serving hundreds of advertisers across 14
end technology
countries
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35. TRIBAL FUSION MOBILE WEB ADS
1. User visit 2. Before 3. If user skips the
“techshout.co Landing to the ad destination
m” and click on destination page will load.
any link in that page user will
page. see ads with
an option to
skip or visit the
site
4. If user click on 5. Advertiser
visit , he/she will Landing page
be redirected
to advertiser
landing page
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39. TRANSPARENCY IS JUST ONE SMALL ASPECT OF BRAND SAFETY
Brand Safety
Transparency
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40. THE BIG PICTURE: BRAND SAFETY, NOT TRANSPARENCY
Low Quality Sites Questionable practices
Invisible Ads
Tag Hijacking
Page Level
Each site is Manual quality Publisher Code
Contextualizatio
hand-picked checks of Conduct
Ambiguous
n
InappropriateContent Ad Delivery
NAI and IASH 3 rd Party
Content Blocking compliant Verification
Advertiser Premium Transparent Pre-approved
Click Fraud
Screening Inventory Site List Domains
Remnant
Inventory Ad Scams
Malware Ads Small Site Audience
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42. OUR NETWORK
Each site is Premium Advertiser
hand-picked Inventory Screening
Category NAI and IASH 3rd Party
Blocking compliant Verification
Manual quality Publisher Code of Transparent
checks Conduct Site List
Low Traffic Unprofessional Site Design
Malware Ads Scams
Click Fraud Questionable Ad Practices
Remnant Inventory
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46. TRIBAL FUSION: QUALITY CONTROL
PageGuard™ is a unique three-tier security system committed to
providing advertisers with a safe environment to run their
campaigns.
• Premium Site Acceptance
– Hand Picked Sites and First Party Relationships
– Manual Quality Checks
– Transparent Site List
• Domain Verification
Eliminate tag hijacking. PageGuard™ assigns a specific
domain to each site in the Tribal Fusion network and only
approved domains are allowed to run advertising
b
campaigns, ensuring a pre-approved, brand-safe
advertising environment and preventing publishers from
running campaigns on unapproved sites.
• Page Level Contextualization
Suggestive content is blocked through our unsafe topic tree,
which includes Drugs, Gambling, Sex, Nudity, Offensive
Speech, and Violence. When an ad is requested on a page,
PageGuard’s real-time page level contextualization
technology checks if the page is marked as safe, unsafe or
unknown. Ads are only served on pages marked as safe.
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47. POST-CAMPAIGN REPORTING
Comprehensive Picture
• A wide variety of reporting options so you
can quickly and easily see the metrics that
matter most to your campaign
Stored Reporting
• Campaign reporting is stored on the Tribal
Fusion ad server so advertisers can benefit
from insights gained from previous
campaigns
Campaign Insights
• Our account managers will work with you
to interpret campaign results and apply
your learnings to future campaigns
• Custom reporting is also available
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48. THE TRIBAL FUSION DIFFERENCE
•Dozens of targeting options
•More creative options than
leading publishers, portals and
networks
Broad reach and scale
Unparalleled technological Unique insights and
platform analytics
Vertical expertise and focus
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49. Thank you
DEEPALI RAO | BUSINESS DIRECTOR | +971507457478 | DEEPALI.RAO@TRIBALFUSION-CORP.COM
HASSAN MODAN | BUSINESS MANAGER | +971 508065096 | HASSAN.MODAN@TRIBALFUSION-CORP.COM
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