Most update about VN consumer behavior

1. Hau LeMar 2017
Prepared by: Hau Le
Update: Mar 2017
Source: Google
VN 2017 CONSUMER BEHAVIOUR

2. Hau LeMar 2017
THE ONLINE & MULTISCREEN WORLD
People are more connected than ever, with increased access across many devices,
especially smartphones. The Online & Multiscreen World helps marketers and
planners understand when, how and why people use the Internet.

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THE SMART SHOPPER (VN)
The Internet plays a key role in the consumer journey for many
product categories. As a result, an integrated marketing strategy
is critical for marketers and planners. The Smart Shopper shows
how marketers can reach customers at key decision-making
moments across 20 products.

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THE LOCAL SHOPPER (VN)
Location-based advertising offers new opportunities for small and medium-
sized businesses to successfully attract consumer attention. The Local
Shopper helps businesses to understand where and when people look for
local information and what type of information is most relevant, thereby
enhancing their advertising strategies.

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THE INTERNATIONAL SHOPPER (VN)
As internet usage grows, so too does the potential for international online
purchases. The International Shopper section allows businesses to explore
the possibility of new customer bases by identifying motivations and barriers
for cross-border purchases.

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THE SMART VIEWER (VN)
Online video has become a key channel for consuming content. The Smart
Viewer section offers insight into the contexts and motivations of people
watching online videos, enabling planners to better understand and target
their audience in this space.

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