Intro to Pay-Per-Click (PPC) Marketing - HawkEye Search Marketing

Pay-Per-Click (PPC) Marketing Cheryl Freiburg - President Alison Ganz – Director, Marketing & Strategy

HawkEye Search Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What is PPC? ,[object Object],[object Object]

Google SERP – S earch E ngine R esults P age PPC PPC Organic

Yahoo! SERP – S earch E ngine R esults P age Organic PPC PPC

Live Search (MSN) SERP – S earch E ngine R esults P age PPC PPC Organic

This is also PPC…. Content Targeting

And this…. Content Targeting

PPC Results are generated by Keywords that an advertiser has deemed relevant to their website by “bidding” on those Keywords $1.50 home cleaning services san diego $1.11 home cleaning service san diego $1.35 home cleaning services $1.25 home cleaning service $1.00 maids san diego $1.00 maid san diego $2.00 cleaning services san diego $2.00 cleaning service san diego $1.80 house cleaning services $1.80 house cleaning service $1.70 maid services $0.70 maid service $1.35 maids $1.50 maid $1.45 cleaning service $1.75 cleaning services $2.50 house clean $2.50 house cleaning Max Bid Keyword

cleaning services $1.75 Keyword Bid Targeted ad copy Targeted Landing Page How PPC Works

Yellow Pages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

PPC addresses the “Cons” of Yellow Pages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why PPC? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How to Get Started ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Educate - Free Tutorials ,[object Object],[object Object],[object Object]

Setting Up Your Own Campaign ,[object Object],[object Object]

Google AdWords ,[object Object]

Organizing Your Campaign ,[object Object],[object Object],[object Object],[object Object],[object Object]

Some Tips – Keep It Relevant! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Bad Relevancy Free Delivery? No pink roses?

Keyword: “green maid service”

Is Your Web Site Ready for PPC? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Example: Floods 4 Less ,[object Object],[object Object],[object Object],[object Object]

Final Thoughts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

HawkEye Search Marketing ,[object Object],[object Object],[object Object],[object Object]

Intro to Pay-Per-Click (PPC) Marketing - HawkEye Search Marketing

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