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1. Ebook Read Mobile Marketing: How Mobile
Technology is Revolutionizing Marketing,
Communications and Advertising Full
Colection
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2. Book Description
Daily time spent on mobile devices is now overtaking daily time spent in front of a TV, as revealed
in a recent study by Millward Brown. To help determine what marketers can and should be doing
with the exponential growth in mobile device usage, Daniel Rowles offers a practical and hands-on
guide to designing, implementing and measuring an effective mobile strategy.Mobile Marketing
starts with an in-depth review of the mobile environment, the technology itself – both hardware and
software – and goes further to emphasize the importance of understanding the user journey rather
than specific devices. Rowles offers an understanding of what the mobile consumer actually wants
to achieve; of technology change and adoption, devices and platforms; of mobile usage statistics
and, finally, presents his thoughts on the future of mobile marketing. He then provides a tactical
toolkit that includes discussion of mobile sites and responsive design; how to build, market and
maintain apps; uses of social media in a mobile context; mobile search and search engine
optimization [SEO]; mobile advertising; augmented reality; QR codes; near field communication
[NFC];Short Messaging Services [SMS] and mobile analytics. Along with helpful graphs and tips
for further reading, the book includes several international case studies that illustrate the potential
pitfalls and rewards of mobile marketing initiatives.The book is a useful and compelling read,
designed both for those new to mobile marketing and those looking for advice on how to better
incorporate mobile into other marketing activities. Combining theoretical understanding of mobile's
role in the marketing arena and practical exercises, Rowles shows how to build a top-down
strategy, encompassing all consumer touch points, to future-proof businesses against customers'
ever-changing mobile interaction with brands.
Ebook Read Mobile Marketing: How Mobile Technology is Revolutionizing Marketing,
Communications and Advertising Full Colection
Daily time spent on mobile devices is now overtaking daily time spent in front of a TV, as revealed
in a recent study by Millward Brown. To help determine what marketers can and should be doing
with the exponential growth in mobile device usage, Daniel Rowles offers a practical and hands-on
guide to designing, implementing and measuring an effective mobile strategy.Mobile Marketing
starts with an in-depth review of the mobile environment, the technology itself – both hardware and
software – and goes further to emphasize the importance of understanding the user journey rather
than specific devices. Rowles offers an understanding of what the mobile consumer actually wants
to achieve; of technology change and adoption, devices and platforms; of mobile usage statistics
and, finally, presents his thoughts on the future of mobile marketing. He then provides a tactical
toolkit that includes discussion of mobile sites and responsive design; how to build, market and
maintain apps; uses of social media in a mobile context; mobile search and search engine
optimization [SEO]; mobile advertising; augmented reality; QR codes; near field communication
[NFC];Short Messaging Services [SMS] and mobile analytics. Along with helpful graphs and tips
for further reading, the book includes several international case studies that illustrate the potential
pitfalls and rewards of mobile marketing initiatives.The book is a useful and compelling read,
designed both for those new to mobile marketing and those looking for advice on how to better
incorporate mobile into other marketing activities. Combining theoretical understanding of mobile's
role in the marketing arena and practical exercises, Rowles shows how to build a top-down
strategy, encompassing all consumer touch points, to future-proof businesses against customers'
ever-changing mobile interaction with brands.

3. Details Product
Author : Daniel Rowles
●
Pages : 280 pages
●
Publisher : Kogan Page
●
Language :
●
ISBN-10 : 0749469382
●
ISBN-13 : 9780749469382
●

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5. Download Book
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Ebook Read Mobile Marketing: How Mobile Technology is Revolutionizing Marketing,
Communications and Advertising Full Colection Link Download

6. Synopsis
Daily time spent on mobile devices is now overtaking daily time spent in front of a TV, as revealed
in a recent study by Millward Brown. To help determine what marketers can and should be doing
with the exponential growth in mobile device usage, Daniel Rowles offers a practical and hands-on
guide to designing, implementing and measuring an effective mobile strategy.Mobile Marketing
starts with an in-depth review of the mobile environment, the technology itself – both hardware and
software – and goes further to emphasize the importance of understanding the user journey rather
than specific devices. Rowles offers an understanding of what the mobile consumer actually wants
to achieve; of technology change and adoption, devices and platforms; of mobile usage statistics
and, finally, presents his thoughts on the future of mobile marketing. He then provides a tactical
toolkit that includes discussion of mobile sites and responsive design; how to build, market and
maintain apps; uses of social media in a mobile context; mobile search and search engine
optimization [SEO]; mobile advertising; augmented reality; QR codes; near field communication
[NFC];Short Messaging Services [SMS] and mobile analytics. Along with helpful graphs and tips
for further reading, the book includes several international case studies that illustrate the potential
pitfalls and rewards of mobile marketing initiatives.The book is a useful and compelling read,
designed both for those new to mobile marketing and those looking for advice on how to better
incorporate mobile into other marketing activities. Combining theoretical understanding of mobile's
role in the marketing arena and practical exercises, Rowles shows how to build a top-down
strategy, encompassing all consumer touch points, to future-proof businesses against customers'
ever-changing mobile interaction with brands.
Ebook Read Mobile Marketing: How Mobile Technology is Revolutionizing Marketing,
Communications and Advertising Full Colection
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