Theatre and cinema advertising has become an effective marketing method to increase brand awareness.

1. Cinema and
Theatre Advertisements

2. Cinema and Theatre Advertisements
1. Theatre and cinema advertising has become an effective
marketing method to increase brand awareness.
2. Theatre ads helps to showcase company’s product or services on
a theatre screen.
3. Cinema is entirely different from any other type of media.
4. More than 50% of movie goers are in the age group of 14 to 38.
5. Between 60–65% of the people have rated Cinema as the most
popular way of entertainment.
6. Audience are mostly relaxed or looking to relax and hence the
chances of impact of advertising is higher

3. Cinema offers marketers a unique platform for advertising their
products and services and allows the development of big creative
ideas that wouldn’t work on any other platform.
A popular, and often inexpensive, form of advertising available in
movie theaters is an on-screen advertisement.
Usually, movie ads will play before movie starts. Create engaging
images, and add fact about goods or services to better catch
viewers’ attention and make on-screen advertisements stand out.

4. Tips For Advertising in Cinemas and Theaters
1. Never forget to add brand images and tagline along the course
of movie ad.
2. Should incorporate company logo and company colours.
3. Review past successful ad stories to find what has worked and
what has not.
4. Think big , here the marketers gets the opportunity to create
something that no other platform could support.
Nothing can beat the big screen advertisements.

6. Why Cinema advertising can be effective.
1. Ideal environment for advertisements. (Dark and distraction free
surroundings.)
2. Relaxed and engaged audience consider advertisements as part of the
overall movie watching experience.
3. Cinema advertising has higher impact than TV Advertising and has a
better recall value.
4. Easily Advertise selectively to suit target audience.
5. Best ROI for investment.
6. Market products and services in theatre lobbies and open spaces like
parkings, LCDs & Video Walls in the lobby.

7. Off-screen branding options in Cinema halls
1. Displaying brand products or services on Standees, Seats,
Arch gates, Signages at the ticket counter or entrance, box
office panels, ticket jackets, cutouts, discount voucher,
popcorn kits and Kiosk are the few off screen branding
methods. These makes the audience to observe the brand
easier.

8. Popcorn Box Branding
Popcorn box is one of the effective form of branding. Brands get the
opportunity to make their brand visible on all four sides of the box.

9. Thank You