Location is an important factor in the effectiveness of digital screen advertisements. So you must be aware about the location where you placed the digital screens.
2. INTRODUCTION
● The process of creating the advertisements with the help of digital
displays is known as digital screen advertising.
● One of the factors that determine the effectiveness of digital screen
advertisements is the location.
● So you must be aware of the options of locations where you can
place the digital screen.
3. Interior walls and columns
● Interior walls and columns are
one of the most important
locations where the digital screen
advertisements can be placed.
● It grabs the attention of the
people more easily.
4. Aisle end caps
● Aisle end caps are another
important location where you get
the maximum targeted audience
for your digital screen
advertisements
● Mostly the smaller digital screen
advertisements with more targeted
content are often placed on these
aisle end caps.
5. ● These types of digital screen advertisements usually include
videos related to product and product information.
● Also, this type of digital screen advertisements can be
controlled by customer interaction.
6. Waiting Areas
● Digital screen advertisements
get more exposure in waiting
areas of customers or clients.
● But you must be careful about
the content of the
advertisements
7. Employee areas and Break rooms
● Employee areas and break
rooms are also suitable for
placing digital screen
advertisements.
● So that the employees can
engage with the advertisements
and are also informative.
9. CONCLUSION
● There are several factors that affect the effectiveness of the digital
screen advertisements.
● Location, height, screentime, content are important factors among
them.
● Most of the digital screen companies in dubai offers the advertising
screens on the basis of the above parameters.
