"The Future of Social: Paid Content, Video, 1:1 Messaging" – Hearsay Summit
•
1 like•858 views
Hearsay Summit 2017 roundtable discussion. #HearsaySummit
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Similar to "The Future of Social: Paid Content, Video, 1:1 Messaging" – Hearsay Summit
Similar to "The Future of Social: Paid Content, Video, 1:1 Messaging" – Hearsay Summit (20)
More from Hearsay Systems
More from Hearsay Systems (17)
Recently uploaded
Recently uploaded (20)
"The Future of Social: Paid Content, Video, 1:1 Messaging" – Hearsay Summit
- 1. Future of Social: Paid Content, Video, 1:1 Messaging Sarah Pedersen, Director of Customer Success Jenny Wiens, Senior Customer Success Executive
- 2. “Businesses today are under attack, but it’s not by their competitors. They are under attack from their customers. Three years ago, Forrester identified a major shift in the market, ushering in the age of the customer. Power has shifted away from companies and towards digitally savvy, technology- empowered customers who now decide winners and losers.” – Michael Barnes, VP and research director, Forrester (Jan 2017) THE RISE OF THE EMPOWERED CONSUMER
- 3. CAN YOU CREATE A CULTURE OF CHANGE / ADAPTABILITY?
- 4. • Authentic content (a.k.a live video) • The fight against fake news • Social messaging • Augmented reality • Chatbots (i.e. automation) FORBES 2017 SOCIAL TRENDS Source: h*ps://www.forbes.com/sites/jimmyrohampton/2017/01/03/5-‐social-‐media-‐trends-‐that-‐will-‐dominate-‐2017/#76f3b4ab6ffe
- 5. • Authentic content (a.k.a live video) • The fight against fake news • Social messaging • Augmented reality • Chatbots (i.e. automation) FORBES 2017 SOCIAL TRENDS Source: h*ps://www.forbes.com/sites/jimmyrohampton/2017/01/03/5-‐social-‐media-‐trends-‐that-‐will-‐dominate-‐2017/#76f3b4ab6ffe
- 7. VIDEO IS KING Source: KPCB Internet Trends 2016
- 8. Likes Comments Shares Metrics then Meetings Sales ROI Metrics now THE NEW ERA OF SOCIAL
- 9. Social Commerce Revenues Worldwide Billions 2011 2012 2013 2014 2015 Feb 2012 Sep 2013 Nov 2013 Dec 2013 Mar 2014 Mar 2015 Organic Reach Per Fan on Facebook Company Page Percent $5b $9b $14b $20b $30b 16% 12.6% 10.1% 7.8% 6.5% 2.2% ORGANIC REACH IS (ALMOST) GONE Sources: eMarketer & WebStores Ltd
- 10. TO WIN, YOU MUST PERSONALIZE AT THE 1:1 LEVEL
- 11. APPENDIX
- 12. 80% 1 Advisors for whom social is critical 10 ADVISORS AREN’T DIGITAL MARKETERS Day per week Minutes
- 13. Awareness Acquisition Activation AWARENESS ACQUISITION ACTIVATION BUT THEY HAVE TO CONSTANTLY GENERATE AWARENESS CROSS-SELL, UP-SELL, & RETENTION DEPEND ON IT — NOT JUST ACQUISITION
- 14. TO GROW THE BUSINESS, WE NEED TO MAKE THIS EASIER AWARENESS SELLING Marketers Advisors 1:Many communications 1:1 communications Compliance