Dreaming of a social media feed filled with great visual content? Join South Carolina social media expert Heather Heuman as she helps you discover the power of visual content marketing and how it can amplify your results. You’ll also learn actionable steps and systems that will increase your social media engagement.

1. Creating
Social Media
with HEATHER HEUMAN
Visual ContentVisual Content
for
TAKE YOUR BUSINESS TO NEW HEIGHTS!

2. #DreamBank@heatherheuman
PLEASE NOTE:
This workshop is
NOT
a Pokemon Go Stop

3. #DreamBank@heatherheuman
Content with Relevant Visual images
get 94% more views than content without

4. #DreamBank@heatherheuman
Visual Content is more than
to get shared on social media than
other types of content.
40x more likely

5. #DreamBank@heatherheuman
Visual Content
is a preview of the better
show to come.
TWEET IT OUT.

6. #DreamBank@heatherheuman
Visual Content is more than
to get shared on social media than other types
of content.
40x more likely
Start the Story
on social media
With MORE on
your website or a different
social media platform.

7. You are welcome to take screenshots, video & selfies
Heather Heuman

8. #DreamBank@heatherheuman
Social Media Currency
Like/Favorite
Comment
Share/Clicks of Links
CONNECTIONS = Engagement & Loyalty

9. #DreamBank@heatherheuman
images
video
live video
Are you ?

10. #DreamBank@heatherheuman
Where to Get
FREE Images
Your Camera or phone1.
2. Great Legal Online
Resources

11. #DreamBank@heatherheuman
1. Take 3 photos that capture
THIS workshop (people,
presenter, a group, a device,
etc..)
2. Select your FAVORITE.
Ask someone to tell you
which is THEIR favorite?
3.
ACTIVITY 1

12. #DreamBank@heatherheuman
1. Post ONE photo & use
'Copy' that tells a story;
what you are experiencing
2. Include hashtag
#DreamBank
Do @mention of 1-2
relevant people.
3.
TWEET OR
POST

13. #DreamBank@heatherheuman
Did you both
select the same
'FAVORITE'?
THE RESULTS

14. FREE Image Resources
Pixabay1.
2. Librestock
My favorite
sweetteasocialmarketing.com/dreambank
ALL THE LINKS JUST FOR YOU!

15. #DreamBank@heatherheuman
Look for Photos by color,
emotion, things, places, etc..
Anger
Yellow
Madison

16. #DreamBank@heatherheuman
Write down three words
that inspire, motivate, make you
happy or DESCRIBES YOUR
BUSINESS?
Visual Content is an investment and proves valuable
with traffic, shares & increased sales.

17. #DreamBank@heatherheuman
1. Go to Librestock.com
OR Pixabay.com &
find 2-3 images
2. Save them to your phone or
device.
ACTIVITY 2

18. #DreamBank@heatherheuman
Types of Visual Content
You Can Create
SHARE WORTHY
Memes
Photos
Motivation
Inspiration
Quotes
TEACHABLES
Tutorials
How-To's
Checklist
Step by Step
Lessons
SPOTLIGHTS
Facebook Live
Periscope
All Live Video
Short Video

19. #DreamBank@heatherheuman
Tools for Design
Canva
Adobe Post & Adobe Spark
Landscape by Sprout Social (fast image sizer)
Design Feed
Graphic Design software
RESOURCES

20. #DreamBank@heatherheuman
QUESTIONS TO ASK FOR DESIGN
PROGRAMS
ADD YOUR LOGO?
EDIT THE DESIGN?
REPURPOSE THE CONTENT?
IMAGES CLEAR AND CRISP?

21. #DreamBank@heatherheuman
CANVA
Easily select the
right size image
for the visual
content you are
creating.
Canva has a FREE
version when you
use your own
images.
Canva for Work -
Magic Resize is
PRICELESS!

22. #DreamBank@heatherheuman
Haley Ragsdale
Top Level Younique Presenter

23. #DreamBank@heatherheuman
Elizabeth Foster
Owner, Calligraphy by Elizabeth

24. #DreamBank@heatherheuman
Here's a PRO TIP RULE OF THIRDS

25. #DreamBank@heatherheuman
Here's a PRO TIP
RULE OF THIRDS

26. #DreamBank@heatherheuman
GET THE RULE OF
THIRDS on your
CAMERA PHONE
for
Iphone
Users
GENERAL....PHOTOS & CAMERA

27. #DreamBank@heatherheuman
Tools for Design
sproutsocial.com/landscape

28. #DreamBank@heatherheuman

29. Images: Heather Heuman & Librestock
Time for Landing.
Thank You
@heatherheuman
Design: Heather Heuman & Canva
Sweetteasocialmarketing.com/dreambank
Resource sheet just for you!