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By Salesfolk CEO, Heather R Morgan
5 Questions Every 

Salesperson Should Ask
#1. Why? Why? Why?
Probe Deeper
Ask yourself: "Why they would want to do business with
you? What do they hope to gain?"
#2. Why now?
Learn their time table
Ask: "Why do they need this now? Have they tried to do
this before? If so, why didn't that work out?"
#3. Who will sign off on this?
Create an influence map
Ask: "What does your company's decision-making
process look like? Can you walk me through it?"
#4. Can I show you?
Ask for permission
Start by asking: "What would a successful outcome look like for you?"
After that, you can ask them if they would like to see a value-driven demo.
#5. What will happen if you don't?
Uncover the alternatives
Ask: "What other options are you looking at right now? If
you don't go with our solution, what will you do instead?"
For more tips on researching your buyer
personas, check out this resource:
The Cold Email Mastery Course
salesfolk.com/emailmastery

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5 Questions Every Salesperson Should Ask