Learn how to write a cold email that generates dozens of warm leads, and how to avoid email mistakes that will destroy your outbound sales efforts.

1. How to 10x Your Traction
with Cold Email
Heather R Morgan| @HeatherReyhan|www.salesfolk.com

2. About Heather
 7+ years of copywriting
 Former economist
 Clients:
 Collaborated with Aaron Ross
on sequel to Predictable Revenue
 Written cold emails that get
38% response rates

3. How do you write a cold email that
generates dozens of warm leads?

4. …Versus an email that no one opens?

5. STEP #1 WHO?
Understand Your Audience

6. STEP #2: THE PROBLEM
Learn your prospects’ pain points

7. STEP #3: SOLUTION
Solve their problems

8. STEP #4 SOCIAL PROOF:
Show your value, don’t tell

9. STEP #5: CALL TO ACTION
What’s their incentive?

10. THE PROBLEM:
Our inboxes are full of
impersonal sales junk.

11. THE CONSEQUENCE:
We build walls to guard our time

12. Your goal is to get
past people’s walls.

13. So how can you get past the wall
and get a warm call?

14. KNOW YOUR AUDIENCE:
Different Prospects Build
Different Kinds of Walls

15. OPTION 1: Social Engineering
“The Trojan Horse

16. OPTION 2: Just Knock
“Intro Requests”/Permission

17. OPTION 3: Offer Gold
Give them what they desire.

18. All walls are not the same!
COMBINE & AB TEST
EVERYTHING!

19. Don’t write bad cold emails like these!
….PLEASE!

20. Example of a Bad Cold Email

21. Problem #1: SELFISH
Focus more on your prospects!

22. Problem #2: ALL FEATURES
Transform features to benefits

23. Problem #3: TOO SALESY
“Taking Pants Off on First Date”

24. The Email that Got 16 New Customers

25. The First Sentence
• Question/Bold Statement
• Fear of Loss/Value

26. The Value Story
• Social Proof
• Numbers/Stats
• Show, don’t tell value

27. The Call to Action
• Incentivize
• Specific time or “When”?

28. Are you read to fill your pipeline with
qualified leads? …Contact us!
Heather R Morgan | Salesfolk CEO| heather@salesfolk.com