Cold emailing is quickly becoming the fastest, most cost-effective way to grow your sales funnel. In this webinar we share the exact outbound email strategies that have resulted in a 327% increase in qualified leads and 73 new opportunities after one campaign. In this webinar you’ll learn: -How to bypass gatekeepers and start high-level conversations directly with CEOs and top executives -The most effective, field-tested subject line formulas guaranteed to make your message stand out -How to make your canned Outlook/Gmail emails and email campaigns feel like personal one-on-one requests

1. Cold Email That Your Prospects Will Respond
Heather R Morgan |@HeatherReyhan | www.salesfolk.com

2. • 7 years of copywriting
• Helped hundreds of companies
include their response rates
including:
• Written 10,000 + cold emails
• Write cold email templates that get
3x more responses than the
industry average
• Former economist (speciality: game
theory)
About Heather

3. ow To Write A Cold Email From Start To Finis

4. ld emailing is all about knowing your audienc

5. Chose at least 3 names from your list and
e-stalk the heck out of them.

6. SUBJECT LINES are the gateway to
your cold email.

7. Vague subject lines aren’t compelling.

8. Effective subject lines make your prospects
think and wonder.

9. ONS should entice your prospects and keep th

10. Self-focused introductions don’t intrigue
your prospects.

11. Thoughtful introductions show empathy and
engage them in a conversation.

12. OCIAL PROOF proves you can add real value

13. Making claims without proof won’t make
your prospects trust you.

14. Solid stats and numbers builds trust and
confidence.

15. L TO ACTION is the last impression your prosp

16. Most CTAs lack incentive for the prospect to
respond.

17. Enticing CTAs offer value.

18. s email template helped our client close 6 dea

19. For more cold email tips download
our latest guide:
http://bit.ly/salesfolkjuly
“Copywriting Secrets for
Crafting Seductive
Cold Emails”