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Social Media Strategy for Small Business

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Geben Communication
Geben Communication

5 steps to help a business create a social media strategy. Originally presented to the Westerville Area Chamber of Commerce.

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Getting Started in 5 Easy Steps Creating a Social Media Strategy Heather Whaling Geben Communication gebencommunication.com prTini.com (blog) twitter.com/prTini linkedin.com/in/heatherwhaling
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Social Media Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Photo Credit: First Monday, Orlando Chamber of Commerce
Be Strategic ,[object Object],[object Object],[object Object],[object Object],[object Object]
Step 1: Create Measurable Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],Photo credit: Knickerstwist
Step 2: Research and Listen ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study: First Mariner Bank
Step 3: Develop a Network ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Step 4: Integrate Online and Offline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study: Geben Gives
Case Study: Geben Gives
Step 5: Measure ROI and ROE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],Heather Whaling Geben Communication gebencommunication.com prTini.com (blog) twitter.com/prTini linkedin.com/in/heatherwhaling

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