Facebook Insights: Using Facebook fan pages, metrics, & ads to drive traffic

Facebook Insights: Using Facebook fan pages, metrics, & ads to drive traffic NYC Masterminds #FBRS February 2010 Presented by @helenstravels aka Helen Todd

Intro ,[object Object],[object Object],[object Object],[object Object]

Did you know? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Facebook Usage ,[object Object]

Shoppers are on Facebook ,[object Object]

Facebook Builds Loyalty ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Rice University

Facebook Tools for Businesses ,[object Object],[object Object],[object Object],[object Object]

Fan Pages ,[object Object],[object Object],[object Object],[object Object]

Fan Page Insights ,[object Object],[object Object]

How do you Measure Success ,[object Object],[object Object],[object Object]

Metric Options ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What Insights Don’t Tell You ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What is the value of a fan? ,[object Object],Source: thefacebookera.com

Beyond Fan Count, What Page Insights Tells Us ,[object Object],[object Object]

What Information is Available? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Interactions ,[object Object],[object Object],[object Object]

Interactions Per Post ,[object Object],[object Object],Source: allfacebook.com

Total Fans ,[object Object],[object Object]

New Fans ,[object Object],[object Object]

Demographic Breakdown ,[object Object],[object Object]

Top Cities Fans are From ,[object Object]

Page Views ,[object Object],[object Object]

Ad Examples Has an incentive to fan the page. Better use of ad spend to gain fans with the inline ‘Become a fan’ feature. Both ads are trying to grow their fan bases but one is doing a better job.

Facebook Ad Example ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Facebook Ads Manager

Facebook Ads ,[object Object],[object Object],[object Object],[object Object],[object Object]

Where to Send Clicks? ,[object Object],[object Object],[object Object],[object Object]

What This Means For You ,[object Object],[object Object],[object Object],[object Object],[object Object]

Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Thank You! ,[object Object],[object Object],[object Object],[object Object]

Facebook Insights: Using Facebook fan pages, metrics, & ads to drive traffic

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Facebook Insights: Using Facebook fan pages, metrics, & ads to drive traffic

Editor's Notes