This was discussed at the Workshop on "How to make a Product Roadmap that actually works" conducted by HelloMeets in Bengaluru. Speaker & Presentation by: Amit Tiwari, Senior Product Manager at Milaap -Previously worked as Product Manager at ListUp & Software Engineer at Galleri5 -At Milaap, he leads a team of 2 product managers and a designer and has: -Collaborated with the marketing team to enhance the accuracy of ads performance Conducted user-research, usability testing and in-person interviews with the design team to understand the pain-points of campaign organisers in the campaign setup flow and led it's complete revamp -Led the revamp of checkout flow to reduce drop-offs -Implemented a rating and feedback mechanism in the major modules of the site to collect user feedback -Led the work on quick campaign setup using WhatsApp, Messenger and voice platform -Led the localisation of the campaign setup flow in regional languages Presentation includes: -What is a product roadmap and Why is it important? -How to create a roadmap? -How does he approach roadmap creation at Milaap -What is feature prioritisation and why is it important? -How to do prioritisation? -How they approach prioritisation at Milaap? -Case Studies from Milaap on: The top-down approach of roadmap creation Feature prioritisation both in the long & short term Implementing user-feedback