The key idea was coming from this simple statement:
"I love to be surprised"
With everything being online now, segmentation being as expert as it could be thanks to CRM, how will I get surprised?
It follows up work I thought of, marketing wise for Nespresso:
http://stotb.blogspot.com/2011/05/nespresso-tea-experiment.html
and one on digital and viral marketing
http://stotb.blogspot.com/2011/04/digital-and-viral-marketing-en-fr.html
7. Rethink the wheel not only its digital frame http://www.metro.co.uk/news/661394-its-the-bike-with-triangles-for-wheels
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10. & sometimes missing the chance to let the corner speak Source http://craziestgadgets.com/wp-content/uploads/2010/03/corner-communication-500x399.jpg
14. SCM, a driving force to implement, an ecosystem for enablement Supplier Customers Area of Shanghai, Ngingo Bridge Roman Forum SCM Supply Chain Managemetn Source: http://en.wikipedia.org/wiki/Roman_forum Institutions (Financial, etc) A virtual entity, to a dynamic ecosystem From the ancient agora Entrepreneur agents Supplier Base Customer Base
15. Diversity is nurturing success For sure, sources of innovations Source: http://www.ymcacambridgekw.ca/en/culturaldiversity/CDwhoweare.asp Source and Story http://www.tate.org.uk/servlet/ViewWork?cgroupid=999999961&workid=21383&tabview=text&texttype=10 Rebound on the French BBV rules: I love to think of sth Good, Beautiful & Real
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17. Some possible ideas Draft a shape, submit to an search engine, find if already thought, drawn Foster strengths through the backbone of any economy: SMEs. Use communiy to set best suppliers network. Some speaks about location, location, location, promote arts through the places they were possibly taken Banking B2C sector: extend services (there are plenty) Offer to fill tax form and so on Airlines: Pick up heavy luggages so that we directly check in with our hand luggages More on stotb.blogspot.com – ideas They might already exist,. At the time, I did this presentation, please trust me, I didn’t know and it’s only to show a way of thinking
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19. Coffee, different everyday Rethinking the coffee experience at home Florent Mathieu – waterprod@gmail.com
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26. Coffee, Ticking map Comfort Practical My Values Community Creative Honesty Quality Peace of mind Simple Robust Delivered ID me in it Express Fair Engaged Services Supportive Empowering Innovative New & Old V V V V V V V V
34. Inside out, Ticking map Comfort Practical My Values Community Creative Honesty Quality Peace of mind Simple Robust Delivered ID me in it Express Fair Engaged Services Supportive Empowering Innovative New & Old V V V V V V
42. Watch out, Ticking map Comfort Practical My Values Community Creative Honesty Quality Peace of mind Simple Robust Delivered ID me in it Express Fair Engaged Services Supportive Empowering Innovative New & Old V V V V V V V V V
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