Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

3

Share

Download to read offline

Value-based service design for NGO's

Download to read offline

My talk in National Service Design Conference in Helsinki 2018. 'Service Design Network: The Evolving Role of Service Design.' My talk was on service design for value based organisations, and how strong purpose should be addressed in design process.

Value-based service design for NGO's

  1. 1. How to change the world Value-based service design for NGO’s henriika.lindroos@gmail.com +358 40 574 5965 Hello!
  2. 2. What is an NGO? Value(s) in general Value-based design My lessons learned 01 02 03 04 Our topics for today
  3. 3. About me Design thinker30% Customer experience strategy Customer research Product design Storyteller20% Content marketing Omni-channel brand management Crafting stories from data Inspirational change agent30% Strategic turnarounds Change management Accelerating innovation Expert on qualitative research20% Research methods Cultural encounters Gender sociology
  4. 4. Non-Governmental Organization a non-profit organization that operates independently of any government, typically one whose purpose is to address a social or political issue. 01 “ What is an NGO?
  5. 5. Non-Governmental Organization = Value-Based Organization What is an NGO?
  6. 6. Dash of public sector Dash of private sector What are NGO’s made of? Values (most of all) Some of an expert organization
  7. 7. Value(s) in general 02 Values What are they anyway?
  8. 8. NGO: Human-centric? Value(s) in general
  9. 9. NGO: Human-centric? Value(s) in general
  10. 10. Value(s) in general NGO: Human-centric? NGO: Value-based!
  11. 11. We don’t have “customers”, we have “patients” / “volunteers” / “students”, etc. “ Value(s) in general
  12. 12. Value-based design 03 So how to change the world? My toolbox for value-based design
  13. 13. Value-based design The good news is that values are usually easy to find in an NGO.
  14. 14. Value-based design The good news is that values are usually easy to find in an NGO. Are they only defined towards the key purpose?
  15. 15. The invisible furniture ? Values are like invisible furniture: You cannot see them, but you’ll know when you hit your toe on them.
  16. 16. Our values Our purpose Purpose of my work Our partners Their expectations for us Our customers Their expectations for us Value Distance Canvas
  17. 17. My typical project cycle Desk study Value work Empathy Co-create Prototype Validate
  18. 18. My lessons learned 04 Lessons to take home For any sector, I think!
  19. 19. On purpose: Benefits and shadows If looking for a purpose; look in first and then out Take your time On values: Subjective Part of identity Have respect and one eye in the horizon On driving change: Directors involved Repeat, repeat, repeat Use outside help from time to time Remember...
  20. 20. Yup, it is a squirrel. Discussion Now, fellow masochists: let’s talk! * Yes. It’s a squirrel.
  21. 21. Kiitos! henriika.lindroos@gmail.com +358 40 574 5965
  • ElenaPangrazzi

    Oct. 30, 2019
  • NinaRinne

    May. 4, 2018
  • JuhoPaasonen

    Apr. 28, 2018

My talk in National Service Design Conference in Helsinki 2018. 'Service Design Network: The Evolving Role of Service Design.' My talk was on service design for value based organisations, and how strong purpose should be addressed in design process.

Views

Total views

402

On Slideshare

0

From embeds

0

Number of embeds

15

Actions

Downloads

5

Shares

0

Comments

0

Likes

3

×