WHETHER YOUR COMPANY HAS 5 OR 5K SELLERS, SALES AND MARKETING ASSESSMENTS CAN HELP IDENTIFY WEAKNESSES WITHIN YOUR COMPANY AND HELP CREATE A MORE EFFICIENT WORKFORCE. THIS DECK GOES THROUGH THE BASICS OF WHAT A SALES & MARKETING ASSESSMENT IS AND HOW IT CAN BENEFIT YOUR COMPANY.

1. AN INTRODUCTION TO
SALESAND MARKETING
ASSESSMENTS
PRESENTS:

2. IT IS HARD TO CHANGE BEHAVIOR

5. IF YOURCOMPANY
HAS A SALES OR
MARKETINGISSUE…
HOW CAN YOU FIXIT ?

7. WHATIF YOUR SOLUTION
DOESN’T FIXTHE PROBLEM?

8. ANSWER

9. ANSWER
A SALES & MARKETING
ASSESSMENT

10. A SALES & MARKETING
ASSESSMENT...
IS A HEALTH CHECK
FOR YOUR SALES&
MARKETING
DEPARTMENTS

11. IT IS ALSO A GOOD WAY TO START
A SALES OR MARKETING
TRANSFORMATION

12. WHY PERFORM ASALES &
MARKETING ASSESSMENT?
IDENTIFIESISSUES
UNCOVERSROOT PROBLEMS
PRIORITIZES PROBLEMS
CREATES A ROADMAP
FORSUCCESS
PROMOTES A NEW WAY OF
THINKING

13. 2 TYPES OF COMPANIES
NEED SALES & MARKETING
ASSESSMENTS

14. 1 COMPANIES WHO KNOW THEY
HAVE A PROBLEM

15. OMMON PROBLEMS SEEN
•MISSING REVENUETARGETS
•DECLINING MARGINS
•SHRINKING MARKETSHARE
•HIGH SELLER TURNOVER
•INCONSISTENT MARKETING MESSAGING
•HIGH COST OF SALES
•POOR SELLER / MANAGER SKILLS
•AUTOMATION TOOL DISCONNECT
•UNSTABLE WAGE & COMPENSATION PLAN

16. 2 COMPANIES WHO THINK THEY ARE
FINE

17. 2 COMPANIES WHO THINK THEY ARE
FINE

18. 2 COMPANIES WHO THINK THEY ARE
FINE

19. ASSESSINGTHE SALES & MARKETING
DEPARTMENTS WHEN A COMPANYSEE NO
VISIBLEPROBLEM CAN …
UNCOVER WEAKNESSES BEFORE THE BECOME MAJOR ISSUES
MAKE ANORGANIZATIONSTHAT IS STRONG EVEN MORE
EFFICIENT

20. HOW IS A SALES &MARKETING
ASSESSMENT PERFORMED?

21. INTERVIEWS

22. OBSERVATION

23. DATA COLLECTION
FINANCIAL
RECORDS

24. ASSESSMENTS
•SITATIONAL ASSESSMENTS
•SALES / MARKETINGSKILLS
ASSESSMENTS
•PERSONALITY ASSESSMENT
•TIMEUTILIZATION STUDIES

25. FINDINGS
STRENGHTS
WEAKNESSES
UNDERSTANDTHE
THINGS YOUDO
WELL
UNCOVERTHINGS THAT
NEED TO BEIMPROVED

26. HOW DOES THIS HELP ME SOLVE
MY SALES / MARKETING ISSUE?

27. NOW
WE
KNOW

28. NOW
WE
KNOW
WHAT ARE THE PROBLEMSWITHIN
THE SALES & MARKETING
DEPARTMENTS

29. NOW
WE
KNOW
WHAT ARE THE PROBLEMSWITHIN
THE SALES & MARKETING
DEPARTMENTS
WHAT IS THE ROOT CAUSE
OFTHOSE PROBLEMS

30. NOW
WE
KNOW
WHAT ARE THE PROBLEMSWITHIN
THE SALES & MARKETING
DEPARTMENTS
WHAT IS THE ROOT CAUSE
OFTHOSE PROBLEMS
AND WHAT PROBLEMSNEEDTO BE
FIXED IMMEDIATELY TOIMPACT
DESIREDBUSINESSOUTCOME

31. THE FINISHED PRODUCT

32. A ROADMAP
TO SUCCESS
AND A PLAN
TO
IMPLEMENTIT

33. SAVING TIME & MONEY

34. CONTACT US TODAY FOR MORE
INFORMATION
WWW.MLAWSONASSOCIATES.COM
HLAWSON@MLAWSONASSOCAITES.COM