Presentatie #Smid14 Social Video met Instagram en Vine

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What is social video, what can you do with it, how do Instagram and Vine differ en easy how to's

Social Media

Wie ben ik…
Herman Couwenbergh
@Hermaniak
http://about.me/
hermancouwenbergh
Couwenbergh.nl
Twittermania.nl
Foto: René Wauters
##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert
Vine.co/Hermaniak
Instagram.com/Hermaniak

Definitie ##SMID14 #SocialVideo
marketing ##SMID14 #SocialVideo marketing
(SVM)
is a component of an integrated
marketing communications plan
designed to increase audience
engagement through social activity
around a given video.
In a successful ##SMID14 #SocialVideo
marketing campaign, the content,
distribution strategy and consumer self-
expression tools combine to allow an
individual to “add their voice” or co-
create value to a piece of content - then
further propagating it out to their social
circles.
##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert

Definitie ##SMID14 #SocialVideo
hier ##SMID14 #SocialVideo
De tools waarmee zowel particulieren
als bedrijven de mogelijkheid krijgen om
‘simpele’ video’s te maken en te delen
zonder tussenkomst van YouTube en
soortgelijke hostingplatformen.
##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert
Doel zakelijk ##SMID14 #SocialVideo
“persoonlijkheid’ krijgen, interactie
stimuleren, content creatie, …

Karakteristieken
Goed voor Stop-motion
• Uitpakparties
• Wedstrijden
• Fails
• Muziek mashups
• Amateurisme
• How to’s
• Productdemonstraties
• Gebruiksaanwijzingen
##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert
Maar let op:
• Continuïteit van geluid
• Loop of niet
• Stabiliteit focus

Lowe: demonstratie Fix in Six
##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert

Platforms… not all are equal!
##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert

Instagram
##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert
• Instagram had al grote userbase
• Overname door Facebook (1 miljard)
• Geen inline ondersteuning op Twitter
• 15 seconden video
• Filters
• Cover kiezen
• Multiple hashtag ondersteuning werkt goed

Best Of…
##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert
Source: Social bakers (http://www.socialbakers.com/blog/2111-lessons-from-the-leaderboard-looking-at-instagram-s-best)

Profielpagina
##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert

Detailview
##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert

Embedoptie
##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert

Embed in WordPress
##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert

Point & Shoot
Social Video by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert
Record Filters Cover Page Share

Followgram
##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert

Followgram Stats
##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert

Insta.revert
##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert

Statigram
##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert

##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert
Stats

##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert
Stats Rolling month

##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert
Snapshots

##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert
InstaEarth.me

##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert

Red Bull: Causes
##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert

Ben & Jerry’s: Demo
##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert

Vine
##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert
• Geen eigen userbase
• Overname door Twitter (200 miljoen)
• Geen automatische postings op Facebook
• 6 seconden video
• Filters
• Constante loop
• Multiple hashtag ondersteuning werkt goed

Embedoptie: 2x
##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert

TV Mode
##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert

Point & Shoot
##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert
Record Ghost Frame Approve Share

Explore: Categorieën
##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert

Coca Cola: Contest
##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert

Asos: Unboxing
##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert

Toyota: Stop motion
##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert

Dove: First Vine
##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert

How To Tips: TriPod
##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert

How To Tips: Script
##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert

How To Tips: TestDrive
##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert

CrossPlatform Hashtags
##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert

Hashtags analyse
##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert

Herman Couwenbergh
@Hermaniak
http://about.me/hermancouwenbergh
couwenbergh.nl
of Google me ;-)
Dank U…
Vragen?
##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert
Foto: Rob van Esch
Vine.co/Hermaniak Instagram.com/Hermaniak

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Presentatie #Smid14 Social Video met Instagram en Vine

1. Socialmedia Inspiration Day #SMID14 Social Video met Instagram en Vine ##SMID14 #SocialVideo by Herman Couwenbergh @Hermaniak Couwenbergh Communiceert

2. Wie ben ik… Herman Couwenbergh @Hermaniak http://about.me/ hermancouwenbergh Couwenbergh.nl Twittermania.nl Foto: René Wauters ##SMID14 #SocialVideo by Herman Couwenbergh @Hermaniak Couwenbergh Communiceert Vine.co/Hermaniak Instagram.com/Hermaniak

3. Definitie ##SMID14 #SocialVideo marketing ##SMID14 #SocialVideo marketing (SVM) is a component of an integrated marketing communications plan designed to increase audience engagement through social activity around a given video. In a successful ##SMID14 #SocialVideo marketing campaign, the content, distribution strategy and consumer self- expression tools combine to allow an individual to “add their voice” or co- create value to a piece of content - then further propagating it out to their social circles. ##SMID14 #SocialVideo by Herman Couwenbergh @Hermaniak Couwenbergh Communiceert

4. Definitie ##SMID14 #SocialVideo hier ##SMID14 #SocialVideo De tools waarmee zowel particulieren als bedrijven de mogelijkheid krijgen om ‘simpele’ video’s te maken en te delen zonder tussenkomst van YouTube en soortgelijke hostingplatformen. ##SMID14 #SocialVideo by Herman Couwenbergh @Hermaniak Couwenbergh Communiceert Doel zakelijk ##SMID14 #SocialVideo “persoonlijkheid’ krijgen, interactie stimuleren, content creatie, …

5. Karakteristieken Goed voor Stop-motion • Uitpakparties • Wedstrijden • Fails • Muziek mashups • Amateurisme • How to’s • Productdemonstraties • Gebruiksaanwijzingen ##SMID14 #SocialVideo by Herman Couwenbergh @Hermaniak Couwenbergh Communiceert Maar let op: • Continuïteit van geluid • Loop of niet • Stabiliteit focus

6. Lowe: demonstratie Fix in Six ##SMID14 #SocialVideo by Herman Couwenbergh @Hermaniak Couwenbergh Communiceert

7. Platforms… not all are equal! ##SMID14 #SocialVideo by Herman Couwenbergh @Hermaniak Couwenbergh Communiceert

8. Instagram ##SMID14 #SocialVideo by Herman Couwenbergh @Hermaniak Couwenbergh Communiceert • Instagram had al grote userbase • Overname door Facebook (1 miljard) • Geen inline ondersteuning op Twitter • 15 seconden video • Filters • Cover kiezen • Multiple hashtag ondersteuning werkt goed

9. Best Of… ##SMID14 #SocialVideo by Herman Couwenbergh @Hermaniak Couwenbergh Communiceert Source: Social bakers (http://www.socialbakers.com/blog/2111-lessons-from-the-leaderboard-looking-at-instagram-s-best)

10. Profielpagina ##SMID14 #SocialVideo by Herman Couwenbergh @Hermaniak Couwenbergh Communiceert

11. Detailview ##SMID14 #SocialVideo by Herman Couwenbergh @Hermaniak Couwenbergh Communiceert

12. Embedoptie ##SMID14 #SocialVideo by Herman Couwenbergh @Hermaniak Couwenbergh Communiceert

13. Embed in WordPress ##SMID14 #SocialVideo by Herman Couwenbergh @Hermaniak Couwenbergh Communiceert

14. Point & Shoot Social Video by Herman Couwenbergh @Hermaniak Couwenbergh Communiceert Record Filters Cover Page Share

15. Followgram ##SMID14 #SocialVideo by Herman Couwenbergh @Hermaniak Couwenbergh Communiceert

16. Followgram Stats ##SMID14 #SocialVideo by Herman Couwenbergh @Hermaniak Couwenbergh Communiceert

17. Insta.revert ##SMID14 #SocialVideo by Herman Couwenbergh @Hermaniak Couwenbergh Communiceert

18. Statigram ##SMID14 #SocialVideo by Herman Couwenbergh @Hermaniak Couwenbergh Communiceert

19. ##SMID14 #SocialVideo by Herman Couwenbergh @Hermaniak Couwenbergh Communiceert Stats

20. ##SMID14 #SocialVideo by Herman Couwenbergh @Hermaniak Couwenbergh Communiceert Stats Rolling month

21. ##SMID14 #SocialVideo by Herman Couwenbergh @Hermaniak Couwenbergh Communiceert Snapshots

22. ##SMID14 #SocialVideo by Herman Couwenbergh @Hermaniak Couwenbergh Communiceert Snapshots

23. ##SMID14 #SocialVideo by Herman Couwenbergh @Hermaniak Couwenbergh Communiceert InstaEarth.me

24. ##SMID14 #SocialVideo by Herman Couwenbergh @Hermaniak Couwenbergh Communiceert

25. Red Bull: Causes ##SMID14 #SocialVideo by Herman Couwenbergh @Hermaniak Couwenbergh Communiceert

26. Ben & Jerry’s: Demo ##SMID14 #SocialVideo by Herman Couwenbergh @Hermaniak Couwenbergh Communiceert

27. Vine ##SMID14 #SocialVideo by Herman Couwenbergh @Hermaniak Couwenbergh Communiceert • Geen eigen userbase • Overname door Twitter (200 miljoen) • Geen automatische postings op Facebook • 6 seconden video • Filters • Constante loop • Multiple hashtag ondersteuning werkt goed

28. Profielpagina ##SMID14 #SocialVideo by Herman Couwenbergh @Hermaniak Couwenbergh Communiceert

29. Detailview ##SMID14 #SocialVideo by Herman Couwenbergh @Hermaniak Couwenbergh Communiceert

30. Embedoptie: 2x ##SMID14 #SocialVideo by Herman Couwenbergh @Hermaniak Couwenbergh Communiceert

31. Embedoptie: 2x ##SMID14 #SocialVideo by Herman Couwenbergh @Hermaniak Couwenbergh Communiceert

32. Embed in WordPress ##SMID14 #SocialVideo by Herman Couwenbergh @Hermaniak Couwenbergh Communiceert

33. TV Mode ##SMID14 #SocialVideo by Herman Couwenbergh @Hermaniak Couwenbergh Communiceert

34. Point & Shoot ##SMID14 #SocialVideo by Herman Couwenbergh @Hermaniak Couwenbergh Communiceert Record Ghost Frame Approve Share

35. Explore: Categorieën ##SMID14 #SocialVideo by Herman Couwenbergh @Hermaniak Couwenbergh Communiceert

36. Coca Cola: Contest ##SMID14 #SocialVideo by Herman Couwenbergh @Hermaniak Couwenbergh Communiceert

37. Asos: Unboxing ##SMID14 #SocialVideo by Herman Couwenbergh @Hermaniak Couwenbergh Communiceert

38. Toyota: Stop motion ##SMID14 #SocialVideo by Herman Couwenbergh @Hermaniak Couwenbergh Communiceert

39. Dove: First Vine ##SMID14 #SocialVideo by Herman Couwenbergh @Hermaniak Couwenbergh Communiceert

40. How To Tips: TriPod ##SMID14 #SocialVideo by Herman Couwenbergh @Hermaniak Couwenbergh Communiceert

41. How To Tips: TriPod! ##SMID14 #SocialVideo by Herman Couwenbergh @Hermaniak Couwenbergh Communiceert

42. How To Tips: Script ##SMID14 #SocialVideo by Herman Couwenbergh @Hermaniak Couwenbergh Communiceert

43. How To Tips: TestDrive ##SMID14 #SocialVideo by Herman Couwenbergh @Hermaniak Couwenbergh Communiceert

44. CrossPlatform Hashtags ##SMID14 #SocialVideo by Herman Couwenbergh @Hermaniak Couwenbergh Communiceert

45. CrossPlatform Hashtags ##SMID14 #SocialVideo by Herman Couwenbergh @Hermaniak Couwenbergh Communiceert

46. Hashtags analyse ##SMID14 #SocialVideo by Herman Couwenbergh @Hermaniak Couwenbergh Communiceert

47. Herman Couwenbergh @Hermaniak http://about.me/hermancouwenbergh couwenbergh.nl of Google me ;-) Dank U… Vragen? ##SMID14 #SocialVideo by Herman Couwenbergh @Hermaniak Couwenbergh Communiceert Foto: Rob van Esch Vine.co/Hermaniak Instagram.com/Hermaniak

Presentatie #Smid14 Social Video met Instagram en Vine

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