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⚓
NOT SO
SMART NOW
HERTJE BRODERSEN ∙ @HYPERCATALECTA
Clumsy Collaboration Creates Dull Services
IA KONFERENZ 2017
https://giphy.com/gifs/southparkgifs-l2SqajHnODA7Ou38Q
THE ROAD TO HELL

IS PAVED WITH

GOOD INTENTIONS.
IT’S PEOPLE,
STUPID!
https://giphy.com/gifs/pretty-in-pink-jon-cryer-duckie-OBDsKSryFKukg
AIR
SANDWICH
(TERM COINED BY NILOFER MERCHANT)
“Bread" icon by Juraj Sedlák, from the thenounproject.com
https://giphy.com/gifs/13PZ0dKw1J3LzO
“THAT’S WHERE MOST
BUSINESS PROBLEMS
HAPPEN … BETWEEN THE
CRACKS OF DIVISIONS OR
SILOS OR THE ‘WHITE
SPACE’ NO ONE OWNS.”
NILOFER MERCHANT
HOT
POTATO
“Potato” icon by Denis Shumaylov, from the thenounproject.com
https://giphy.com/gifs/rap-eminem-dope-kwqq0OhgJWWR2
“CULTURE EATS STRATEGY
FOR BREAKFAST.”
ATTRIBUTED TO PETER DRUCKER
TEAM
AWESOME
“Unicorn" icon by Lauren Brajczewski, from the thenounproject.com
https://giphy.com/gifs/drunkhistory-comedy-central-awesome-l4JyK3kAwNiUPiRr2 .
“SUCCESSFUL INNOVATORS
CARE ABOUT SOLVING
INTERESTING AND
IMPORTANT PROBLEMS

— INNOVATION IS

MERELY A BYPRODUCT.”
DOUG SUNDHEIM
BROKEN
WINDOW
“Broken Glass" icon by Nick Bluth, from the thenounproject.com
https://www.youtube.com/watch?v=XjuMFfRvuMs
“PEOPLE LEAVE
MANAGERS,

NOT COMPANIES.”
VICTOR LIPMAN
SUN 

FLOWER
"Sunflower" icon by Juraj Sedlák, from the thenounproject.com
https://giphy.com/gifs/elvis-presley-all-shook-up-68-comeback-special-rBuWXMm4lQRPy
“WO ES AN

STRUKTUR FEHLT,

FÜLLT PERSÖNLICHKEIT
DIE LEERE.”
ANONYMER AUTOR, TAGESSPIEGEL
FLOATING
ISLANDS
“Vacation Fund" icon by stolkramaker, from the thenounproject.com
https://giphy.com/gifs/friends-analogy-VfyC5j7sR4cso
“NO MAN

IS AN ISLAND.”
JOHN DONNE
SUN

FLOWER
FLOATING

ISLANDS
TEAM

AWESOME
AIR
SANDWICH
BROKEN

WINDOW
HOT

POTATO
SUN

FLOWER
FLOATING

ISLANDS
TEAM

AWESOME
AIR
SANDWICH
BROKEN

WINDOW
HOT

POTATO
NOW
WHAT?!
“Confused" icon by Oliviu Stoian, from the thenounproject.com
“ORG DESIGN IS

THE JELLY 

TO DESIGN THINKING’S
PEANUT BUTTER.”
BUD CADDELL
FUTUREOFWORK.NOBL.IO
QUALITIES OF HIGH-PERFORMING TEAMS
CUSTOMER
OBSESSION
AUTONOMY
SIMPLICITY
DEFY POLITICS
STRATEGY LEADING
EVERYTHING
STRATEGY FIRST,
THEN ALIGNMENT
BETWEEN
STRUCTURE AND
SYSTEM
NILOFERMERCHANT.COM
ONLYNESS
A SPOT THAT NO
ONE ELSE
OCCUPIES
UNIQUE POINT OF
VIEW
OUR
ACCUMULATED
EXPERIENCE,
PERSPECTIVE,

AND VISION
NILOFER MERCHANT ON “ONLYNESS”
“YOU CAN'T BE CURIOUS
AND WORRIED

ABOUT YOUR REPUTATION
AT THE SAME TIME.”
NILOFER MERCHANT
⚓
THANK
YOU
HERTJE BRODERSEN ∙ @HYPERCATALECTA
IA KONFERENZ 2017

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Not So Smart Now: Clumsy Collaboration Creates Dull Services