With the help of CRM Business Intelligence Organizations can monitor sales trends at various levels which were previously impossible. Moreover, one can access information in real-time through different sales channels. Experts of Microsoft Dynamics CRM solutions at HitechITO.com, enable the sales and marketing teams to quickly respond to competitive challenge and determine the effectiveness of new product launches.

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Get Smarter Business Analytics Report with CRM
Business Intelligence
By: Chirag Shivalker
Business analytics today is more about CRM integration and business intelligence to analyze
past events and make near-accurate predictions that can influence the future strategies.
Earlier, business analytics was considered to be a very boring practice done only by a handful of
hard-core people trained in the deep areas of data access, mining, analysis, and, the most
natural one, data warehousing. And those days no longer exists! They have become a thing of
past.
While the targets of business analytics (BA) still remain the same; i.e., to collect and understand
the data to ensure that better business decisions are taken, the processes are well-optimized
and new opportunities are pursued — With many tools like CRM business intelligence; you get
an array of highly user-friendly, useful tools.

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Several of current BA tools deliver information online instead of static reports,
usually offering executive dashboards with high-level measurements to gauge
corporate performance; with just a few clicks.
These advanced dashboards enable the senior executives, as well as the heads of other
departments like sales and marketing, to get down to the details, just by clicking on a chart.
Undoubtedly, the businesses still gather and interpret the data, but now it is instantly done
through the web resources.
Intermingling and matching different corporate data, blending them with the external data and
generating reports and snapshots of the market trends, examining the customer buying
patterns and so on – And all in the pursuit of information can potentially lead to growth and
profitability.
In the process, business analytics and intelligence are moving beyond analyzing what happened
in the past to trying to predict and influence the future.
CRM, Business Intelligence and Analytics:
In this age, when everything revolves around web and web resources; businesses require
information that is immediate, extremely useful, convenient, and more user-friendly.
Many market gurus feel that a rapidly growing range of customer relationship management
(CRM) vendors have integrated in-depth analytics features into their customer service skills.
Various market survey reports state that a majority of the vendors offer an embedded,
innovative business intelligence (BI) features like reporting, enquiry, online analytic processing,
, and other key performance indicators (KPI) built-in to support their customer service
applications.
Some of these important BI features allow the enterprises across the globe to keep a track of
how efficiently they’re offering customer services across a diversified CRM interaction channels
and to classify the opportunities to enhance the satisfaction levels, retention, up sell, agent
productivity and other primary metrics.
The major bottom-line about these BI analytics tools is that they provide your company with
information that was difficult to obtain previously.
This enables the sales and marketing teams to quickly respond to competitive challenges and
gauge the effectiveness of new product launches.
Article Published at:
http://www.enterprisecioforum.com/en/blogs/chiragshivalker/get-smarter-business-analytics-report-cr