DigiPublish

2. DAZNISPUTTINGTHEFANFIRST
GIVINGTHEMCHOICE,FLEXIBILITYANDACCESS
TOTHEBESTCONTENTACROSSTHEGLOBE
78% OF ALL SPORTS FANS WOULD PAY MORE FOR ONLINE STREAMING
THAN TRADITIONAL LINEAR CHANNELS

3. 3
THEDAZNFANFIRSTPHILOSOPHY
ACCESSIBILE

4. 4
EXPANDINGTO200+MARKETSIN2020

5. 5
THEWORLD’S#1SPORTSAPP

6. LETS CHANGE
THE GAME
6
The Role of
PARTNERSHIPS

7. ACQUISITION
WE SELL CONTENT…WITH CONTENT
RETENTIONAWARENESS

8. SOCIAL
CREATINGA360ECOSYTEMACROSSALLSCREENSANDPLATFORMS
OWNED
PLATFORMS INFLUENCERS TALENT EXPERIENTIAL PUBLISHER
PARTNERS
ON-PLATFORM OFF-PLATFORM
DAZN

9. CONTENT + DISTRIBUTION
ACQUISITION
RETENTION
AWARENESS
SOCIAL
PARTNERS
DAZNO&O

10. OWNINGTHECONVERSATIONDURINGBIGEVENTS
#1
Trending topic on social
During Tier 1 fights
#1
Video on YouTube for Sports
highlights
Across all social
platforms
607.5M
Impressions across Fight
Season social content
+706K
New fans added on
social platforms
168.5M
Video views across Fight
Season social content
10M
Engagements across Fight
Season content

11. DAZN
PARTNER
VALUE

12. 12
▪ AUDIENCEDEVELOPMENT
▪ CLICKSTODAZN
▪ EARNEDMEDIA
▪ REVENUE
RULESFORDAZNPARTNERSHIPS
MARKETING CONTENT
MEDIA
PARTNERS

13. LETS CHANGE
THE GAME
13
Examples of
PARTNERSHIPS

14. AWARENESS
ORIGINAL CONTENT SERIES
RETENTION

15. ACQUISITION RETENTIONAWARENESS
WATCH PARTIES @ MLB STADIUMS

16. ACQUISITIONAWARENESS
REGIONAL LTO @ PARTNER LOCATIONS

17. ACQUISITIONAWARENESS
REGIONAL LTO @ PARTNER LOCATIONS

18. ACQUISITION RETENTIONAWARENESS
EXCLUSIVE OFFER & LIVE INTEGRATION

19. DAZN PARTNERSHIPS OVERVIEW
▪DEFINEVALUEFOREACHPARTNERSHIP
▪MUTUALBENEFITAMUST
▪BUILDTRUST&CHALLENGE
MARKETING CONTENT
MEDIA
PARTNERS