Kim Patel - VICE

2. PRIVATE AND CONFIDENTIAL | VICE 20182!
INTRODUCING VICE STUDIOS

3. VICE: A Global Operation

4. 5!
HOW WE GOT HERE
• Scripted entertainment and premium documentaries have been part of
the VICE DNA since inception - VICE has been writing and selling
scripts for the past 20+ years
• Produced or financed over a dozen scripted and documentary films
over the past 5 years
TALENT-DRIVEN STRATEGY
• Working with both established talent and up-and-coming filmmakers
including Spike Jonze, Harmony Korine, Matthew McConaughey,
Annette Bening, Mia Wasikowska, Jonas Akerlund, Lisa Cholodenko,
Adam Driver and more
AN ORGANIC PART OF THE VICE BRAND
• By combining our deep knowledge of our audience with long-standing
relationships in the creative community, VICE has developed a slate of
boundary-pushing content that maintains the distinctive, bold VICE
brand identity
• VICE is drawing on our massive library of owned IP to develop
concepts that we know connects with our audience
VICE Studios:
A Running Start
Jonas Akerlund
goldie
Sam de Jong
Mirrah Foulkes
Ana Lily AmirpourGaspar Noe Harmony Korine
Tomas Bidegain Spike JonzePRIVATE AND CONFIDENTIAL | VICE 2018
THE
BEACH
BUM
LORDS OF CHAOS
THE TORTURE
REPORT
Scott Z. Burns

5. 6!
PROVOCATIVE & POPULIST
• Telling noisey, edgy, relevant stories that speak to a vast audience.
• Creating content that defies boundaries.
DRIVEN BY STRONG VOICES WITH AUNIQUE
PERSPECTIVE
• Revealing different points of view that highlight the complexity and
absurdity of the modern, human world.
RADICALLY HUMANIST
• We search for strong characters with authentic voices that our
audience will connect with. Driven by feeling and meaning.
VICE Studios:
Our Mission Statement
Jonas Akerlund
goldie
Sam de Jong
Mirrah Foulkes
Ana Lily AmirpourGaspar Noe Harmony Korine
Tomas Bidegain Spike JonzePRIVATE AND CONFIDENTIAL | VICE 2018
THE
BEACH
BUM
LORDS OF CHAOS
THE TORTURE
REPORT
Scott Z. Burns

6. PRIVATE AND CONFIDENTIAL | VICE 2018 7!
What’s Next:
Hitting Our Stride
SCRIPTED
SERIES
H I T
• Deep development pipeline of projects for both films and episodic
• By combining our deep knowledge of our audience with long-
standing relationships in the creative community, VICE has
developed a slate of boundary-pushing content that maintains the
distinctive, bold VICE brand identity
• VICE is drawing on our massive library of owned IP to develop
concepts that we know connects with our audience
• Over 70 titles in development across both scripted series and film
SHASTA
McGlue
HINCKLEY
PUPPE
T
MASTE
RS

7. PRIVATE AND CONFIDENTIAL | VICE 2018 15
A NEXT GENERATION
STRATEGY

8. PRIVATE AND CONFIDENTIAL | VICE 2018
16
Massive Market Opportunity for Scripted Episodic Content
BILLIONS OF
DOLLARS OF
DEMAND FOR
PREMIUM CONTENT.
INCREASING DEMAND
FOR POWERFUL
BRANDS.
VICE BEST
POSITIONED TO
CAPTURE MARKET
SHARE.
Between traditional media and SVOD
players, tens of billions being spent
on super premium episodic content
With dozens of platforms and players
vying for the eyeballs (and wallets) of
the same consumers, increasing need
for brands that have resonance with
the audience
With a proven track
producing TV content
record in
and a
brand that resonates with the
coveted digital-native audience,
VICE best positioned amongst
both old and new media players
to capture significant market
share

9. PRIVATE AND CONFIDENTIAL | VICE 2018 17
Filling a Void in The Feature Film Market
MORE COMPETITION = LESS PROFIT.
More tentpoles in finite calendar narrows attention window for each film;
increased pressure on breaking even on opening weekend leads to increased
marketing spend
IDENTIFYING A GAP IN THE MARKET.
Low and mid-budget movies lost favor with the major studios, who lack the
flexibility to tailor distribution strategies to fit narrower audiences. New distributors
and producers have exploited this gap
“The summer
2017 season has
been defined by
big-budget
movies that failed
to live up to
their massive
marketing
campaigns”
THE MAJOR STUDIO APPROACH IS CHALLENGED.
Major studios pursued tentpole strategy, spending majority of production and
marketing budgets around a few films each year, and competing to wedge these
films into crowded release schedules

10. PRIVATE AND CONFIDENTIAL | VICE 2018 1919!
Distribution Built for Next Gen
Consumption
• Focused on maximizing flexibility and taking advantage of changing
distribution trends
• Focused on reaching the consumer everywhere, on all platforms
• Multiple existing distribution relationships to leverage
• Audience data and analytics through existing VICE platforms will
help to streamline P&A strategy and spend
• 360 approach within the VICE network to maximize opportunity &
visibility into the greater company

11. Dan Jones hosts a podcast about
the real-life Torture Report.
Produced by Scott Burns and Steven
Soderbergh, an investigative look at CIA
fiascos, beginning immediately before
9/11 to the present. With unprecedented
access, it explores the greater problem
of abuse of power in the CIA.
MULTI-PART
DOCU-SERIES
FEATURE
Profiling Adam Driver’s
nonprofit ARTS IN THE
ARMED FORCES, and
touch on larger themes
of mental health in the
military and US society.
PODCAST
motivates her, catching up on
everything from motherhood to
politics to her search for meaning
in this absurd world.
Meets
ANNETTE BENING
We spend a day with Annette to
dig deeper into what inspires and
A Smarter
Studio
All concepts preliminary — to be vetted by relevant teams and against available budgets
DESUS & MERO
Guest segment with one of the
actors from the film
LABS INTERSTITALS
Custom creative running in
promo time to drive interest and
audience for the flim
CULTURE DESK
Segment going behind the scenes of
the film, potentially featuring director,
producer or cast members.
MAGAZINE
SPREAD

12. PRIVATE AND CONFIDENTIAL | VICE 2017 21!
Thank you.