A powerpoint presentation describing meaning, benefits, content and a synopsis of digital marketing.

1. Digital
Marketing- A
brief Preview
A complete and
one stop
solution for
instant growth
of business….

2. Content:
 Introduction
 Why Digital Marketing ?
 Digital Marketing Vs. Traditional Marketing
 A boost to your career growth

3. What is Digital Marketing ?
o Do you want to INSTANTLY promote your product ?
o Do you want RAPID growth of your business ?
o Do you want to CONNECT to a wider base of people with just a single click ?
o Do you want to INCREASE your sales and revenue ?
Here is your SOLUTION
DIGITAL MARKETING : an effective and efficient way to promote your product or
services with the use of Internet or through digital modes

4. Why Digital Marketing ?
 By marketing on the Internet, you can overcome barriers of distance.
 Internet marketing enables you to be open for business around the clock
without worrying about store opening hours or overtime payments for
staff.
 Marketing products on the Internet costs less than marketing them
through a physical retail outlet.
 Internet marketing enables you to personalize offers to customers by
building a profile of their purchasing history and preferences.
 You can use online marketing to build and establish customer relationships
more effectively.
 Firms with online marketing programs are more profitable, on average,
than those who do not follow online marketing.

5. Digital Marketing Vs. Traditional MARKETING
a. Speed is usually much faster in digital marketing.
b. Measurement is easier and more accurate.
c. Channel integration is faster and more optimized.
d. Digital marketing can make you reach your target audience in a very cost-
efficient way.
e. Digital lets your customize your message and offering to the target
audience in real-time making it highly contextual, something that
traditional medium has struggled to achieve.
f. Digital marketing gives you access to a global market in an instance, as
opposed to traditional marketing which has its strong-hold on local
markets.

6. A boost to your career…
• According to eMarketer, last year, advertising via mobile
phones and tablets rose 180 per cent, to $4 billion. The
market is estimated to touch $7.2 billion soon. The number
itself is a testament to the fact that the marketing in this area
is highly evolving and extremely vast.