2. My City, My Pride
Brief and Objective
Need to both identify and tackle the major issues which we face today
Selection of one issue as an area of development
‘The Pareto Principle’
Resources requirement for implementation
Identification of key stakeholders and communication plan
3. Planned City
High Literacy Rate
Secured
Least Polluted
Tourist Attraction
My City, My Pride
Islamabad – Positivities
8. Islamabad as a center of
exemplary SMEs;
specially innovative SMEs
VISION
“To foster the development of a
flourishing entrepreneurial culture
and a competitive SME’s sector to
contribute to the capitals economic
development.”
MISSION
•Seed pipeline of future enterprises
•Long-term economic development
•Employment creation
Support for SME development . .
. WHY?
DEVELOPING ISLAMABAD
9. Monitor growth and
sector saturation
Past Activities and Current standing research
Business incubation centre
Fund program
Training
Market opportunities
Baseline Setting & Capacity Building
SME Industry research
Key SME statistics
SME DI development council
SME DI partnerships
SME DI 18 year plan
Self-sustaining Steady state
SME Market surveys
Innovative funding planning
SME 3yr plan revisions
Capability Development programs
Account management system
SME DI (DEVELOPING ISLAMABAD)
Identification of 3 key
Investment Sectors in SME
UPS & Stabilizer
Assembling Unit
Security Agency
Medical
Transcription
New sector
Identification
Strategy
Revision
Further
Investment
Initial
Choice
of
sectors
After
every
3yrs
Depending upon the output (econimic growth) vs
input (labour + capital) graph
DEVELOPING ISLAMABAD
11. Financial Institutions
Sector representatives
Business Press
Bank Policies
Client Customers
Employees, Managers & Labourers
Stake
holders
Government
Media
SME Support
Services
Local
Community
Staff
SME DI - Stakeholders
•Business Staff
•Banks
•Media
•Government
•SME Supports
services
•Entrepreneurs
•Local
Community
12. Communication Plan
Promotions
Marketing
Advertising
Public Relations
Target Audience
• Internal
o Staff
o Volunteers
o Committees
• External
o Funding sources
o Partners
o Media
Strategies
• Constant monitoring
• Tri-yearly revisions on the basis of response
• Market Surveys
• Sector Development Studies
Ongoing activities to create
familiarity
Bring product to customer’s
attention
Overall plan to promote
organization
Overall plan to promote
organization
SME DI – Communications Plan
14. UPS and Stabilizer Assembling Unit
Demand forecasting:
Power crisis – Alternate power sources required
Public and private power generation units insufficient
Increasing demand for UPS and stabilizer products
Target Market:
Industry / Small & Medium Enterprises
Offices
Households
Business traits:
UPS and Stabilizers of different capacities
Installed capacity of assembling unit – 12 units of UPS per day & 08 units of stabilizers per day
Initial capacity utilization = 50%
15. Security Agency
Demand Forecasting:
Complex Law and Order situation
Growing sense of insecurity among households and businesses
More than 800 private security companies / agencies are operating throughout Pakistan
Security sector is currently growing at 5 - 6% per annum
Business traits:
Services – security guard services, executive escort services, security / burglar alarm, vehicle
tracking, armored car services and cash-in-transit services, etc
Provision of only general and executive security guard services to the corporate / business
sector through armed personnel deployments
Security management staff including Manager (operations) and Shift Supervisors will facilitate
and manage security services
Prospective entrepreneur will undertake the recruitment, training, business promotion and
management activities
16. Security Agency
Target Market:
Corporate clients that require specialized quality security services
Multinationals
Local conglomerates
Manufacturing companies
Business and trade hubs
Financial institutions
Telecom sector companies
17. Medical Transcription
Definition:
Medical Transcription is a process of converting medical information available in the form of
audio recordings to accurate medical reports in the text form (electronic and print)
Demand Forecasting:
Pre-feasibility study by SMEDA
The proposed medical transcription setup is to be located preferably in H-sector of Islamabad
Business Traits:
The sponsor / entrepreneur of the business in Pakistan has to have a forward purchase contract
with a company in USA, which will provide the company with the transcription business
Initial capacity utilization of 75% during the first year
Premises acquired on rent
Eight medical transcriptionists per shift
Business run on a one shift basis
Target Market:
SEC A, SEC B and SEC C+
19. Capital Investment Amount (Rs.)
Tools and Equipment 179,900
Renovation Cost 200,000
Workshop/office furniture 221,000
Motorcycle for local business activities 63,000
Preliminary Expenses 50,000
Total Capital Investment 713,900
Total Working Capital 1,051,560
Total Project Cost 1,765,460
Financial Analysis - UPS and Stabilizer Assembling Unit
20. Capital Investment Amount (Rs.)
Office Renovation Cost 100,000
Furniture and Fixtures 156,000
Weapons, Communication devices and Office equipment 568,500
Advance Rent 216,000
Preliminary Expenses/ Licensing Costs 363,000
Total Capital Investment 1,403,500
Initial Working Capital 788,400
Total Project Cost 2,191,900
Financial Analysis - Security Agency
21. Capital Investment Amount (Rs.)
Tools and Equipment 179,900
Renovation Cost 200,000
Workshop/office furniture 221,000
Motorcycle for local business activities 63,000
Preliminary Expenses 50,000
Total Capital Investment 713,900
Total Working Capital 1,051,560
Total Project Cost 1,765,460
Financial Analysis - Medical Transcription
22. Government Budget Allocation
Initial capital investment
• 4 UPS and Stabilizer Assembling Unit = 7,061840 PKR
• 4 Security Agencies = 8,767,600 PKR
• 2 Medical Transcription Centre = 4,005,600 PKR
Total = 19,834,040 PKR
Government Budget allocation
• Government to allocate an amount of 20 million PKR per annum for initial 3
years
