2. CONTINENTAL AIRLINES: OVERVIEW
Major United States airline; founded in 1934 and
headquartered in Houston, Texas.
Announced in May 2010 that it would merge with UAL
Corporation (United Airlines’ parent company), by means of a
stock swap.
The purchase was concluded in October 2010, by which time
the holding corporation had its name changed to United
Continental Holdings.
During the incorporation period, both Continental and United
ran separate flights under the supervision of a merged
leadership team, based in Chicago, Illinois; the merger was
finished on March 31, 2013.
Had ownership interests and brand partnerships with a number
of airlines.
Was a minority owner of ExpressJet Airlines, which operated
under the Continental Express trade name, despite being a
separately managed and public corporation.
Chautauqua Airlines also operated under the Continental
Express identity; Cape Air, Colgan Air, CommutAir, and Silver
Airways operated Continental flights under the Continental
Connection identity.
Continental had no ownership interests in any of these
corporations.
5. CONTINENTAL AIRLINES: BRANDING
The designer Saul Bass designed the Continental “Jet Stream”
logo late in the 1960s.
The design organization Lippincott introduced the globe logo in
the 1990s.
Prior to its merger with United Airlines, the Continental livery
was a white fuselage, with a blue and gold globe, and a gray
underside.
The combined United Airlines assumed the pre-merger
Continental Airlines livery and logo subsequent to the merger.
6. CONTINENTAL AIRLINES: SLOGANS
Work Hard, Fly Right (1998-2012)
More Airline for Your Money (mid 90s)
One Airline Can Make a Difference (early 90s - introduced with the “Globe” livery)
Working To Be Your Choice (1989)
Up Where You Belong (1987)
The Only Airline Worth Flying (1985)
We Really Move Our Tail For You (1975-1979)
If You Can’t Fly Continental, Try To Have a Good Trip Anyway (70s)
The Airline That Pride Built (1968)
The Proud Bird With The Golden Tail (1967, 1969-1981)
7. CONTINENTAL AIRLINES: CODESHARE AGREEMENTS
Aside from Continental Express, Continental Connection, and its Star Alliance (formerly SkyTeam)
partners, Continental had codeshare agreements with these airlines (as of February 2012):
Aeromar
Avianca
Cape Air
Copa Airlines
Copa Airlines Colombia
EVA Air
Hawaiian Airlines
Island Air
TACA Airlines (Star Alliance)
Amtrak (Northeast Regional rail service to choose destinations from the Newark Airport Rail Station, even
though Amtrak is not an airline)
