Mobile is growing faster than all other digital advertising formats. This rapidly exceeding evolution gasps the interest to what’s NEXT? And here’s the answer-

1. DIGITAL
From push to pull
T R A N S F O R M A T I O N O F
MOBILE ADVERTISING
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2. Mobile advertising has come a long way
from it’s rather beginnings.simple
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3. www.hiteshi.com
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4. 84% 78%
of smartphone users
access a retail site via
a mobile app. -
December 2014
of the total sales of
Internet-enabled
technology will be take
over by mobile by 2017
87%
of 13-17 year olds own
a mobile phone. 83% of
6-9 year olds use a
tablet - March 2015
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5. has revolutionized by time?
How
MOBILE ADVERTISING
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6. Back in Time
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7. 2000 First Mobile Ad Shared via SMS
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8. 2002 SMS becomes the hottest medium
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9. Revolution
came in
Actual
2010
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10. BigShotsWhen
Google’s acquisition of AdMob & Apple’s introduction of iAd
increased overall spending pushed eMarketer’s forecast of
mobile display spending to $202.5 million
stepped in
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11. Faster in
Wheel Started moving
2012
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12. when the social media
giant got into it
Facebook launches mobile ads Audience Network
Net profit rose to $896 million, up 11% from 2014
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13. Back to the
Future
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14. has evolved into a sophisticated,
targeted channel to reach
Mobile Advertising
on–the-go consumers.
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15. Marketers are now more
focused on deeper
User Engagement.
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16. The rapid evolution of
programmatic ad tech
has created platforms
that allow first & third
party data along with AI
to deliver predictive
targeting – thereby,
allowing marketers to
quickly target very
specific audiences.
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17. Brands
Got it
Right!
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18. Future of Mobile
Advertising
is in
PUSH
PULL
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19. Advertisers are finding compelling
opportunities through video, rich media
and native in mobile apps, as well as a
better ability to
Target Captive Audience
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20. By 2019, mobile spend will
account for about
of total digital spend.
70%
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21. Thinking to start off with
Mobile Advertising?
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22. WAIT!
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23. Are you missing out
something very
IMPORTANT?
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24. Click here to know
What's trending in
Mobile Advertising
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