Insurance on the Edge - Harnessing Vehicle Telematics Data
1. Consumer awareness of UBI has increased,
but still a relatively new concept
Source: LexisNexis 2013 Consumer Research Results
Base: Total Respondents: n = 2,072. Base: Aware of UBI programs: n = 750
1 in every 3 consumers are aware of UBI Awareness more than
tripled since 2010
2. Age is a factor in openness toward telematics
Source: Deloitte Center for Financial Services, Jan 2014 Survey. Graphic: Deloitte University Press
Base: Total Respondents: n = 2,193
Allowing driving behavior to be tracked based on discount potential
3. Consumer receptivity to rating determinants:
leans toward traditional variables
Source: LexisNexis 2013 Consumer Research Results
Base: Total Respondents: n = 2,072. %5,6,7 on a 7-pt Use Intent Scale
Bold denotes data that could be collectible under a UBI program
more Factor should be used for determining rates less
Editor's Notes
Most aware of Progressive (78%) Allstate (8%) and State Farm (6%)
Most aware of Progressive (78%) Allstate (8%) and State Farm (6%)
Most aware of Progressive (78%) Allstate (8%) and State Farm (6%)