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EU branch campuses and other insights from the 2017 International Student Survey

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Paul Raybould
Marketing Director
Hobsons EMEA

Published in: Education
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EU branch campuses and other insights from the 2017 International Student Survey

  1. 1. internationalstudentsurvey.com EUbranchcampusesandotherinsights fromthe2017InternationalStudentSurvey PaulRaybould-MarketingDirector,HobsonsEMEA internationalstudentsurvey.com
  2. 2. internationalstudentsurvey.com Agenda 1. The evolving International Student Survey 2. The power of peers 3. The appetite for social media messaging 4. The alternative country choices 5. The EU branch campus debate 6. The international students’ preferences quick quiz 7. The 2017 ISS 8. Questions
  3. 3. internationalstudentsurvey.com • The world’s largest survey of pre- enrolled international and EU students • Press coverage including BBC News, Times Higher Education, PIE News, ICEF, Huffington Post and others • Referenced by MP Paul Blomfield (Chair of the Universities APPG) in Parliament discussions re the HE Bill • The 2017 ISS has over 63,000 respondents and includes universities from the Netherlands, Germany and Italy • Request a copy of the 2017 ISS at internationalstudentsurvey.com/2017 (fill in the online form and receive your copy when it launches in April) The evolving International Student Survey
  4. 4. internationalstudentsurvey.com We asked students: • Do you have any friends or family that have previously or are currently studying as an international student? • Has the experience of your friend(s) and/or family influenced your choice of country, city, university or course? The power of peers
  5. 5. 24% 56.5% 14.8% 4.6% 23.6% 0% 10% 20% 30% 40% 50% 60% Do you have any friends or family that have previously or are currently studying as an international student? 76% have a friend and/or family member(s) that is/has studied as an international student
  6. 6. 31.2% 48% 14.4% 27.8% 23.9% 0% 10% 20% 30% 40% 50% 60% Has the experience of your friend(s) and/or family influenced your choice of country, city, university or course? 69% say the experience of friends and family has influenced their choices
  7. 7. internationalstudentsurvey.com We asked students: • Which social media messaging services would you like to use to communicate with a university you are considering studying at? The appetite for social media messaging
  8. 8. 40.01% 33.65% 19.87% 12.17% 8.97% 6.45% 5.26% 4.97% 3.9% 3.49% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% What proportion of international/overseas students want to converse with universities via the 10 most popular social media messaging channels? 40% want to use WhatsApp to converse with universities Softwares such as Oratio and Casengo enable universities to converse with students via WhatsApp and Facebook Messenger
  9. 9. internationalstudentsurvey.com We asked students that had enquired to UK universities: • Aside from the UK, which other countries are/were you considering? The alternative country choices
  10. 10. 46.6% 40.9% 35.7% 28.4% 18.5% 16.2% 13.5% 12.4% 12% 9.2% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% Of the international and EU students that have enquired to UK universities, which other countries are/were they considering? To what extent has Trump’s travel ban increased the appeal of UK universities? Find out in the 2017 ISS report internationalstudentsurvey.com
  11. 11. internationalstudentsurvey.com We asked EU students interested in studying in the UK: • If a UK institution were to open an EU branch campus, how likely is it that you would study at that branch campus? • And in which European city would you want an EU branch campus to be? The EU branch campus debate
  12. 12. Not  likely,   16% Not  likely,   36% Somewhat   likely,  53% Somewhat   likely,  30% Very  likely,   23% Very  likely,   28% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Of the EU students interested in studying in the UK, how likely is it they would study at an EU branch campus of a UK university? 76% of EU students interested in the UK would be likely to go to an EU branch campus of a UK university, if it is NOT in their home country 76% 58%
  13. 13. internationalstudentsurvey.com What do EU students have to say about UK universities opening EU campuses? “As I am a European student, I certainly would find less difficult to live, study, travel across Europe than obtaining a visa for the UK.” “The institution will bring its expertise, skills and culture and blend with the host country's skills, experience and culture to come up with a much better product.”
  14. 14. internationalstudentsurvey.com What do EU students have to say about UK universities opening EU campuses? “As I am a European student, I certainly would find less difficult to live, study, travel across Europe than obtaining a visa for the UK.” “The institution will bring its expertise, skills and culture and blend with the host country's skills, experience and culture to come up with a much better product.” “Because I want to study in the UK and not anywhere else.” “It seems like a profit driven 'brand expansion' which dilutes the power of a brand in the long run.”
  15. 15. In which city would students want an EU branch campus to be located?
  16. 16. The international students’ preferences quick quiz
  17. 17. internationalstudentsurvey.com Which of the following did international and EU students say they are most likely to choose?
  18. 18. internationalstudentsurvey.com Which of the following did international and EU students say they are most likely to choose?
  19. 19. internationalstudentsurvey.com Which of the following did international and EU students say they are most likely to choose?
  20. 20. internationalstudentsurvey.com Which of the following did international and EU students say they are most likely to choose?
  21. 21. internationalstudentsurvey.com Which of the following did international and EU students say they are most likely to choose?
  22. 22. internationalstudentsurvey.com Which of the following did international and EU students say they are most likely to choose?
  23. 23. internationalstudentsurvey.com Discover: • In response to Amber Rudd’s comments re linking visa availability to ‘course quality’ and ‘university quality’, are international students more likely to use rankings, graduate outcomes, student satisfaction, TEF ratings or Russell Group membership as indicators of ‘quality’? • How effective is the #WeAreInternational campaign at improving the perception of how welcoming the UK is to international students? • How much does Trump’s travel ban improve the likelihood of international students coming to the UK? • And which countries do international students now consider to the best for quality of education, graduate outcomes, safety, value for money, lifestyle and to be most welcoming? Pre-request a copy of the 2017 ISS report at internationalstudentsurvey.com (will be sent upon launch in April)
  24. 24. Questions? internationalstudentsurvey.com Paul.Raybould@hobsons.com @digipaulr linkedin.com/in/paulraybould1

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