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Solving the TEF Through Student Centricity


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Benjamin Stein
Director, Student Success - Hobsons
London, UK | February 2017

Published in: Education
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Solving the TEF Through Student Centricity

  1. 1. S o l v i n g t h e T E F T h ro u g h S t u d e n t C e n t r i c i t y Benjamin Stein Director, Student Success - Hobsons London, UK | February 2017
  2. 2. Harder than ever to get the right student to the university Retaining students becomes critical Connecting students with their future
  3. 3. The critical change over the last few years is that the vast majority of universities are no longer in a process of selecting; they are in a process of recruiting. Very few institutions have been able to both increase their average tariff and increase student numbers. The price of expansion for most institutions is a lowering of the entry threshold. The HE market for hopes and dreams: UCAS on results day Wonkhe
  4. 4. Harder than ever to get the right student to the university Retaining students becomes critical Connecting students with their future
  5. 5. Such variability is not simply a statistic, nor even simply a squandering of taxpayers’ money. It is worse: it represents thousands of life opportunities wasted, of young dreams unfulfilled, all because of teaching that was not as good as it should have been, or because students were recruited who were not capable of benefitting from higher education. Success as a Knowledge Economy: Teaching Excellence, Social Mobility and Student Choice Department for Business, Innovation and Skills
  6. 6. “Every student who does not continue in higher education means a loss of potential, a bad experience for that student and poor value for the taxpayer, as the investment in tuition costs is likely to have a low return.” Staying the Course Several institutions are making progress on both WP and retention at the same time Investments in the student experience overall do pay off, as shown by the correlation between student satisfaction and retention Overall variation in retention rates is worryingly large
  7. 7. Staying the Course The largest group of institutions are making progress on both widening participation and improving continuation rates No correlation between improving widening participation and worsening continuation rates We should be able to do both.
  8. 8. Staying the Course Higher student satisfaction in general is correlated to lower non-continuation rates But what strategies work best?
  9. 9. T E F
  10. 10. How to respond: defining student-centricity Awash in jargon Orienting university resources, people and process around their potential impact on the student A mindset that encompasses and supports retention, engagement, satisfaction and other critical concepts
  11. 11. Retention & student success Nurturing belonging Engagement with people Make it easier to connect Make it personal Identify disconnected students Research shows what works A model of student-centricity
  12. 12. Retention & student success Individual student opportunity Giving every student the best opportunity to meet his or her goals Top-level metrics TEF: HESA non-continuation rates; NSS questions, employability Two sides of retention and satisfaction but also…
  13. 13. Those who consider withdrawal
  14. 14. Nurturing belonging We already know what works “At the heart of successful retention and success is a strong sense of belonging in HE for all students…The academic sphere is the most important site for nurturing participation of the type which engenders a sense of belonging.” Academic sphere Professional services “Where students reported that they would be able to turn to a variety of support services…students are less likely to have considered dropping out of university.”
  15. 15. People make the difference Engagement with people I. Make it easier to connect II. Make it personal III. Find disengaged students Harness existing data Capture qualitative professional input(
  16. 16. Student Success and Engagement Professional services Early alert Personal tutoring Data & analytics
  17. 17. Putting concepts into action: Make it personal Student interface Personalised alerts, to-dos, plans and positive feedback Monitor performance Request help
  18. 18. Putting concepts into action: Make it easy to connect Personalised success network Automatically build a support network for every student Offer multiple ways for students to reach staff Promote student-staff and staff-staff collaboration
  19. 19. Putting concepts into action: Make it personal Starfish student folder Capture and store information from across the institution Student characteristics, behaviours and real-time interactions Qualitative judgement alongside hard data
  20. 20. Putting concepts into action: Make it easy to connect Online appointment system Online integrated appointment booking Record outcomes and categorise every meeting Students easily find available tutors and support specialists
  21. 21. Putting concepts into action: Reach disengaged students Instant custom reporting and cohort-building Cross-filter student characteristics and behaviours to create risk profiles Take mass action across like students – flag, resolve, assign workflows
  22. 22. In the real world
  23. 23. Connecting data to action around the student
  24. 24. Correctly balancing analysis and intervention Go beyond the dashboard “Just assuming that all students will be their own change agents is unrealistic. It’s vital to focus on what happens next…We would suggest that the successful implementation of learning analytics will still require messy, complicated interactions in the real world in order to succeed."
  25. 25. A community of practice
  26. 26. A community of practice
  27. 27. Making it easy for students to connect Academic departments opting in by year 2014: 3 2015: 5 2016: 9 “I think the system is a great idea, it’s pretty intuitive to use. I think Starfish would make it more likely that people would approach staff to discuss their academic problems.” -Student, Imperial College London Success Stories
  28. 28. “Over the 2013 academic year, more than 68% of our undergraduate students were ultimately successful in a course where a flag was raised. We are very encouraged by this.” -Barbara Gayle, Vice President for Academic Affairs, Viterbo University Increased faculty participation in early alert process from 13% to 91% Identify disengaged students Success Stories
  29. 29. UNL’s four-year graduation rate increased 3.8% in four years Move the needle on key metrics KPI 2011 2012 2013 2014 % of UG students contacted through Starfish 50 56 75 Total # of Starfish appointments 5,377 11,434 19,498 4-yr grad rate 32.3 33.1 33.0 36.1 Success Stories
  30. 30. Consider the initial approach1 2 3 Three things you can do today Academic/personal tutoring Talk to us. Have us come see you. Visit our partner clients. Get started. Technology catalyses important conversations. Professional services Institution-wide
  31. 31. Questions?