A product concept of VECS - Vietnam Events & Communication Services J.S.C “Cooking with Ngoại” is an Vietnamese cuisine & travel website providing cooking class instructed by food-experts who are family old women in local home-kitchens along Vietnam. It also includes interactive Vietnamese cuisine & travel forums. Booking cooking class from “Cooking with Ngoại”, discover hidden cultural stories of locals and feel “back home like grand-kid” in Bà Ngoại’ arms 8 areas of food culture 64 provinces of Vietnam Hundreds of local hosts – NGOẠI - old women at the age 60s who have been cooked more than 10,000 meals for their families averagely Hundreds of traditional family kitchens Thousands interesting stories of food and local culture …. IN ONE WEBSITE….. www.cookingwithngoai.vn

1. COOKING WITH “NGOẠI”Concept of event service product proposed by VECS

2. www.cookingwithngoai.vn

3. www.cookingwithngoai.vn
Come on! Discover
Vietnam with Ngoại
Vietnamese cuisine –
cooking class
The hidden stories of
culture

4. - 8areas of food culture
- 64 provinces of Vietnam
- Hundreds of local hosts –
NGOẠI - old women at the age 60s
who have been cooked more than
10,000 meals for their families averagely
- Hundreds of traditional family
kitchens
- Thousands interesting
stories of food and local
culture
…. IN ONE WEBSITE…..

5. INDEX
 Product concept
 Product value
 Mission & vision
www.cookingwithngoai.vn

6. PRODUCT CONCEPT
1. What is “Cooking with Ngoại”?
“Cooking with Ngoại” is an Vietnamese cuisine & travel website
providing cooking class instructed by food-experts who are
family old women in local home-kitchens along Vietnam. It also
includes interactive Vietnamese cuisine & travel forums.
Booking cooking class from “Cooking with Ngoại”, discover
hidden cultural stories of locals and feel “back home like grand-
kid” in Bà Ngoại’ arms
www.cookingwithngoai.vn

7. PRODUCT CONCEPT
2. What exactly does “Cooking with Ngoại” do?
 Provide cooking classes for tourists and those who
would love to discover Vietnamese cuisine & food
culture
 Provide market place for illustrative artworks of
Vietnamese food recipes, “Ngoại”, cultural stories
from designers
 Build up community for Vietnam–lovers via 3 keys:
food, travel & hospitality from human
www.cookingwithngoai.vn

8. The story of Vietnamese cuisine

9. The story of Ngoại

10. Illustrative art work

11. PRODUCT CONCEPT
3. Who would join “Cooking with Ngoại”?
 Customers: Tourists, Vietnamese young people those loves to travel,
discover more about Vietnamese traditional cuisine and local culture
 Kitchen partner: Traditional kitchen at families spreading in provinces of
Vietnam
 Human partner: The story teller-Bà Ngoại & illustrative designers
 Sponsors: food ingredients, travel agencies, logistics service, gifts…
 Audience: community of people are interested in Vietnamese food &
travelling
www.cookingwithngoai.vn

12. Ba Ngoai’s Kitchen

13. Customers’ experience

14. Customers’ experience

15. VALUE OF PRODUCT
 Customers: worthy experience & knowledge
about food/culture of Vietnamese locals
 Partners: money + experience + reputation
 Sponsors: branding opportunities
 Audience: improve knowledge in cuisine and
art experience + network
 Country: branding opportunities in global
market & new industry: franchise story of
“Ngoại”
www.cookingwithngoai.vn

16. VISION & MISSION
Vision
BRANDING the image of VIETNAM, our country in
global market via CUISINE, CULTURE and ART
Mission
Be the best supporter for anyone who are
interested in Vietnamese cuisine & culture day by
day.

17. www.cookingwithngoai.vn
Rất DỄ ĂN CỦA
NGOẠI 